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Business Management SL IA Samples
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To what extent has Boeing made effective use of marketing strategies to recuperate the loss incurred from the Boeing crash was effective?
The internal assessment explores Boeing's response to challenges after the 2019 737 Max crash & pandemic-induced stock decline. Analyzing their marketing strategies to regain financial growth.





Should Maple Salon, Mira Road, Mumbai considers promotional mix to enhance their brand value?
This Business Management internal assessment focuses on Maple Salon, a skin and hair care parlor in Mumbai, India. The assessment explores the company's main challenge of acquiring brand value and attracting more customers in a competitive market dominated by popular beauty salon chains. The investigation aims to explore the potential use of Guerilla marketing strategy as an effective approach to create brand awareness and capture a larger clientele for the salon.





How can FCM increase their customer base for their low-end games?
This Business Management internal assessment focuses on FC Midtjylland, a Danish football club known for its unique logo depicting a wolf and its motto emphasizing continuous self-improvement. The assessment explores the club's founding through a merger, the symbolism behind their logo, and the importance of constant improvement for success. The study aims to analyze how these elements contribute to the club's identity and its strategic approach to achieving success in the competitive football industry.





How has the introduction of EMMI'S "chai latte" impacted the business in terms of growth?
This Business Management internal assessment examines Emmi, a renowned Swiss company's entry into the tea market with its chai latte product. The assessment explores the strategic implications of this move, including attracting new consumers and expanding market presence. It analyzes Emmi's established status as a leading milk processor and its reputation for innovation. The study assesses the risks and opportunities associated with entering an untapped market niche in Switzerland, providing insights into Emmi's strategic initiatives and market expansion goals.





To what extent are ASOS'S free delivery and return policies sustainable?
This Business Management internal assessment examines the success and growth of ASOS, a prominent online fashion and beauty retailer based in the UK. The assessment delves into ASOS's expansive product range, global reach, commitment to customer service, and its position in the apparel industry. The study aims to analyze the factors contributing to ASOS's success and assess its competitive advantage in the online retail market.




