Sri Gopi Enterprises is an Intex Mobile Phones Service Center in Hyderabad Telangana. &nbsp; The Company is known for its servicing of mobile phones and delivery to the customers on time. Mr. Ramakrishna Rao &nbsp;is the Director of the Company) and has been known for his able leadership. Currently, the company is highly driven towards occupying a greater market share as there seems to be increasing competition in this sector where a lot of mobile phones repair shops are set up in the location nearby to Sri Gopi Enterprises. The research will look into the reason for low productivity and motivation amongst the worker preventing the company to produce to the best of its capacity.

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&ldquo;What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity?&rdquo;

I interviewed the Director of the company to understand the importance of the ideas that he uses in the company. I distributed &nbsp;questionnaire that were filled out by the employees themselves that &nbsp;helped in a better understanding of what are the major factors that are pushing back staff productivity and demotivating them to work to the best of their ability. Also as said before, an interview seems to be a very effective and time saving manner to retrieve information hence the Human Resources head and some of the customers were observed.

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After the information was gathered, I have used tools such as SWOT analysis, Organisation structure, Maslow&rsquo;s hierarchy of needs theory, and Staff Turnover analysis provided by the company.

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According to the above figure, it was observed that out of the 15 employees surveyed, 8 of them worked there between 0 to 1 years and only one employee have worked for more than three years. This shows that employees are not sticking on to the company for a longer period of time.

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Q2. Rate your level of satisfaction with the working culture of Sri Gopi Enterprises.

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Out of the 15 employees surveyed, it was observed that 60% of the employees were dissatisfied with working in the company. Very few were highly satisfied and this shows that company has to try to motivate the employees and bring interest in the work.

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Q3. Which type of motivation will motivate you the maximum?

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When asked about the things that motivate employees, it was observed that employees were interested in getting promotion at work. Awards and appreciations ( employee of the month) were not of much importance to them. This is an evidence that employees should be given promotion opportunities at work to motivate them.

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Q4. According to you, what factors has to improve in your company?

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As seen in the above figure, it is clear that salary was one of the factors that needed to improve for the workers to work more efficiently. It was inferred that &nbsp;employees should be given a hike every year to keep them motivated.

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Q5. Does the management provide you with suitable health insurances?

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Health insurance has been a part of employees pay package from a long time. It is observed that Sri Gopi Enterprises do not provide health insurances to their&nbsp;employees. This is one of the ways that employees stay motivated in an organisation and help in improving their profitability.

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Q6. &nbsp;Do you feel safe at your workplace?

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To analyse the Malsows&rsquo; theory of needs, it was asked if employees felt safe and secure in the company. Most of the employees (around 60%) felt that they were not safe at work. This shows that the safety and security needs of the Maslows theory have to be taken into consideration.

The above table shows the external and internal factors affecting Sri Gopi Enterprises. It was observed that the company had a good reputation for the last few years. They were very prompt in delivering the goods ordered and given for repair.

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However, it was seen that there was a huge level of absenteeism and the Human Resource strategies were not up to mark. The HR manager also admitted that they were not providing the staff with enough incentives due to the decline in their sales.

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The opportunities for the company were that they had a large number of customers but they are losing customers because of not delivering the products promptly. They could also merge with one of the competitor shops nearby to increase sales and profits.

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The threats are always from the competitors in the mobile phones market. The Chinese are coming out with really cheap due to which people throw away their mobile phones if they are spoilt and buy these cheap Chinese products. The repair services business is affected adversely.

What Human Resource Management Strategies Should Sri Gopi Enterprises In Hyderabad, Telangana Adopt In Order To Improve Its Productivity?

Ben Liu.webp

Ben Liu

44/45 IBDP grad; 7/7 IB Bus. Mgmt. HL; 3+ yrs IB tutor; Uni Sydney faculty & med student