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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

<ul>
	<li>🎯 Market Orientation: Companies focus on what customers WANT.
	<ul>
		<li>Example: Bak goes to motorbike meets and asks riders, &quot;Hey, what do you dream of in your next motorbike?&quot; Then, they craft those dreams into real bikes. They&#39;re like the Santa Claus of motorbikes!</li>
		<li>Bak&#39;s Style: They offer 10 different models, all designed based on what consumers really desire.</li>
	</ul>
	</li>
	<li>💡 Product Orientation: Companies believe they know best and don&#39;t necessarily rely on customer feedback.
	<ul>
		<li>Example: Imagine two chefs. One chef asks you how you like your eggs. The other chef says, &quot;I know the best way to make eggs!&quot; and gives you what they think is best. That&#39;s product orientation in the kitchen!</li>
		<li>Other Two Companies&#39; Style: They make bikes based on their own beliefs about what&#39;s cool or efficient, not really asking riders for their thoughts.</li>
	</ul>
	</li>
</ul>

Note: While the text asks for a calculation, the necessary data hasn&#39;t been provided here. We&#39;d ideally use the formula:

 
Market Share of Bak =&nbsp;$(\frac{Bak's \,Sales}{Total\, Market \,Sales})$&nbsp;&times; 100%

<ul>
	<li>
	🌍 Market Share

	<ul>
		<li>It&#39;s like being the popular kid in school. The higher the market share, the more popular (or dominant) Bak is in the motorbike world.</li>
		<li>Real-World Example: Think of Apple in the smartphone market. A significant market share means dominance, influence, and usually, a lot of $$$.</li>
	</ul>
	</li>
	<li>
	💼 Market Leadership

	<ul>
		<li>This isn&#39;t just about numbers. It&#39;s about being the trendsetter, the path-breaker, the leader of the pack.</li>
		<li>Real-World Example: Google in search engines. They don&#39;t just have a huge market share; they pretty much define how searching on the internet works!</li>
		<li>For Bak, being a market leader means they can set trends, influence prices, and often get the best deals from suppliers. Plus, customers see them as the go-to brand for motorbikes, which boosts their reputation and sales.</li>
	</ul>
	</li>
</ul>

Endnote: So, next time you&#39;re out and about and spot a motorbike zooming past, remember Bak and the difference between being a market-oriented Santa Claus and a product-oriented chef. It&#39;s all about how they serve their customers! 🏍️💨🎅🍳🚀

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Happy Studying! 🌟 Remember, business isn&#39;t just about numbers; it&#39;s about understanding people and their dreams.