Unit 4 - Marketing - QB
Unlock Success With Effective Marketing Planning: A Complete Guide
Table of content
What on earth is marketing planning? 🌍
- Think of it like a roadmap for businesses. It guides them on which marketing strategies are the bomb-dot-com to reach their BIG goals.
- Main ingredient? The Marketing Plan! It’s a beefed-up document full of details about how to win in the market!
So, What's in a marketing plan? 📜
-
SMART Objectives: Specific, Measurable, Achievable, Relevant, Time-specific.
- Real-world example: Want to be the coolest kid in school? Set a SMART goal like, "Get 50 new followers on TikTok within a month!"
-
Key Strategic Plans: Broad steps to dance your way to those objectives.
- Real-world example: Think of selling lemonade in your neighborhood when it’s summer. That’s like selling new products in existing markets.
-
Detailed Marketing Actions: All the nitty-gritty deets. How will you price? Where will you sell?
- Real-world example: Imagine selling lemonade at $2 in front of the park on weekends because you know that’s where all the thirsty peeps are!
-
Marketing Budget: Gotta spend money to make money! This tells you how much you'll spend to make that plan work.
- Real-world example: You need cash to buy lemons, sugar, and cups for your lemonade stand. It’s your budget!
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟
Unit 4 - Marketing - QB
Unlock Success With Effective Marketing Planning: A Complete Guide
Table of content
What on earth is marketing planning? 🌍
- Think of it like a roadmap for businesses. It guides them on which marketing strategies are the bomb-dot-com to reach their BIG goals.
- Main ingredient? The Marketing Plan! It’s a beefed-up document full of details about how to win in the market!
So, What's in a marketing plan? 📜
-
SMART Objectives: Specific, Measurable, Achievable, Relevant, Time-specific.
- Real-world example: Want to be the coolest kid in school? Set a SMART goal like, "Get 50 new followers on TikTok within a month!"
-
Key Strategic Plans: Broad steps to dance your way to those objectives.
- Real-world example: Think of selling lemonade in your neighborhood when it’s summer. That’s like selling new products in existing markets.
-
Detailed Marketing Actions: All the nitty-gritty deets. How will you price? Where will you sell?
- Real-world example: Imagine selling lemonade at $2 in front of the park on weekends because you know that’s where all the thirsty peeps are!
-
Marketing Budget: Gotta spend money to make money! This tells you how much you'll spend to make that plan work.
- Real-world example: You need cash to buy lemons, sugar, and cups for your lemonade stand. It’s your budget!
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟