What's that? 🤔
Breaking up a big market into smaller groups based on similar needs or characteristics.

✨ Cool Example: Think of the market like a pizza 🍕. You won’t eat the whole thing in one bite. Instead, you slice it to enjoy piece by piece!

Demographic Segmentation

• Based on human traits. Like
  • Age: Babies use diapers, teens want smartphones 📱.
  • Gender: More beauty products for women.
  • Religion: Some foods might be off-limits 🚫.
  • Family Status: Cool acronyms time!
    • OINK 🐷: One Income, No Kids.
    • DINKY 💏: Double Income, No Kids Yet.
  • Ethnic Group: Radio broadcasts tailored to certain groups.

Geographic Segmentation

• Based on location, location, location!
  • Regions: Office supplies in the city 🏙️ vs. farming tools in the countryside 🌾.
  • Climate: Thick jackets in cold Tibet ❄️ vs. light clothing in hot Botswana ☀️.

 Psychographic Segmentation

• Based on lifestyle or personality.
  • Social Status: Luxury clubs for the super-rich 💍.
  • Values: People's beliefs like being eco-friendly or against animal testing 🌿.

• Spotting new chances to make money 💰.
• Making products that certain people will love ❤️ = more sales.
• Saves resources, time, and cash.
• Diversifies risks and ups market share.

But... It can be expensive (you’re essentially tailoring products to different groups).

What's it? 🤔
Choosing a slice (or slices) of that market pizza to serve your delicious product to.

✨ Real Talk: Imagine being at a buffet. You won’t eat everything. Instead, you pick your faves! That's targeting.