Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Business Management HL
Unit 4 - Marketing - QB
Qualitative Vs. Quantitative Research: Decode The Difference For Business Success
600 words
3 mins read
Last edited on 16th Oct 2024
Table of content
Basics to know 🎈
- Primary Research: Original data collected directly from source.
- Secondary Research: Analysis of already existing data.
- Big Picture: Both primary & secondary research can be either qualitative or quantitative.
Bite - sized breakdown 🍔
🅰️ Qualitative Research
- 📖 Definition: Collecting, analyzing, and interpreting data by observing what people say and do.
- 🌟 Focus: Understanding the "why" or the underlying reasons, emotions, and opinions.
- 🔍 Example: Why do customers love the company’s sports shoes? Maybe it's the comfy cushioning or the sleek design?
🅱️ Quantitative Research
- 📖 Definition: Looks at counts and measures of things. Numbers game!
- 🌟 Focus: Getting measurable data and stats.
- 🔍 Example: How many customers bought the company's sports shoes in May 2020? Maybe 10,000 pairs flew off the shelves!
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟
Business Management HL
Unit 4 - Marketing - QB
Qualitative Vs. Quantitative Research: Decode The Difference For Business Success
600 words
3 mins read
Last edited on 16th Oct 2024
Table of content
Basics to know 🎈
- Primary Research: Original data collected directly from source.
- Secondary Research: Analysis of already existing data.
- Big Picture: Both primary & secondary research can be either qualitative or quantitative.
Bite - sized breakdown 🍔
🅰️ Qualitative Research
- 📖 Definition: Collecting, analyzing, and interpreting data by observing what people say and do.
- 🌟 Focus: Understanding the "why" or the underlying reasons, emotions, and opinions.
- 🔍 Example: Why do customers love the company’s sports shoes? Maybe it's the comfy cushioning or the sleek design?
🅱️ Quantitative Research
- 📖 Definition: Looks at counts and measures of things. Numbers game!
- 🌟 Focus: Getting measurable data and stats.
- 🔍 Example: How many customers bought the company's sports shoes in May 2020? Maybe 10,000 pairs flew off the shelves!
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟