• Definition: Processes refer to the set of procedures and policies that guide how an organization provides and delivers its products.

• Depth Dive: It’s not just about making the product, but also how it gets to the consumer.

  • Real-world Example: Imagine baking a cake (🍰) and ensuring it gets to your friend's birthday party without melting or being squished!

• USP (Unique Selling Point): DHL is celebrated for its swift and efficient parcel/document delivery.
• Secret Sauce: They've optimized their systems & processes.

  • Security Check: Before sending, DHL checks documents for safety. Ensures products are delivered just as the sender intended.

  • Tracking: Customers get a number to follow their package's journey. Like tracking your pizza delivery to see when it arrives!

Importance: Businesses must outline their processes at the beginning.

• Reason: So that everyone knows their role & responsibilities.

• Marketing Angle: Successful marketing often depends on processes

  • Identifying what customers want.
  • Resolving their complaints.
  • Efficient order handling.

• Why It Matters: Nail these and voila! Happy, loyal customers who keep coming back!

• Real-world Example: Think of your favorite online store. They probably ship fast, handle returns smoothly, and maybe even surprise you with deals or rewards!