Unit 4 - Marketing
Master The 7Ps & BCG Matrix: Elevate Your Marketing Strategy Now!
Table of content
The magnificent 7 ps of the marketing mix 🌈
These are like the secret ingredients in your favorite recipe!
- Product: What's on offer!
- Price: What you gotta pay! 💸
- Promotion: How they shout about it!
- Place: Where you can snag it!
- People: The superheroes behind the scenes!
- Processes: The magic behind how you get it!
- Physical evidence: The tangible proofs!
🍔 Example: Think of McDonald's!
- Product: The Big Mac.
- Price: Affordable, with deals & discounts.
- Promotion: Ads, deals, sponsorships. ... and so on!
The dramatic journey of a product life cycle 🌱
Imagine this as the life story of a Hollywood star!
- Development: Idea 💡
- Introduction: Making an entrance 🎤
- Growth: Rising fame 🚀
- Maturity: At the peak 🌄
- Saturation: Everyone knows them 🌍
- Decline: Fading limelight 🌆
🌟 Extension Strategies: Ways to rejuvenate the star's career when they hit a plateau!
The BCG matrix - the starry night Sky of products 📊
- Stars: Popular, but cost a lot to maintain.
- Problem children (Question Marks): Could be the next big thing, or a flop!
- Cash Cows: Reliable income, the golden geese!
- Dogs: Not bringing in much, may need to say goodbye.
Strategies
- Harvesting, Holding, Building, Divesting. It's like gardening; nurture or let go!
Branding - the signature tattoo! 💡
Makes your product stand out in the crowd.
Price - the golden ticket! 💰
Pricing Strategies
- Cost-plus: Add a markup 💼
- Penetration: Go in low, capture hearts ❤️
- ... and many more cool strategies!
Promotion - the big show! 📢
- Above-the-line: The mainstream buzz 📺
- Below-the-line: The tailored pitch 💌
- Through-the-line: Best of both worlds! 🌐
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟
Unit 4 - Marketing
Master The 7Ps & BCG Matrix: Elevate Your Marketing Strategy Now!
Table of content
The magnificent 7 ps of the marketing mix 🌈
These are like the secret ingredients in your favorite recipe!
- Product: What's on offer!
- Price: What you gotta pay! 💸
- Promotion: How they shout about it!
- Place: Where you can snag it!
- People: The superheroes behind the scenes!
- Processes: The magic behind how you get it!
- Physical evidence: The tangible proofs!
🍔 Example: Think of McDonald's!
- Product: The Big Mac.
- Price: Affordable, with deals & discounts.
- Promotion: Ads, deals, sponsorships. ... and so on!
The dramatic journey of a product life cycle 🌱
Imagine this as the life story of a Hollywood star!
- Development: Idea 💡
- Introduction: Making an entrance 🎤
- Growth: Rising fame 🚀
- Maturity: At the peak 🌄
- Saturation: Everyone knows them 🌍
- Decline: Fading limelight 🌆
🌟 Extension Strategies: Ways to rejuvenate the star's career when they hit a plateau!
The BCG matrix - the starry night Sky of products 📊
- Stars: Popular, but cost a lot to maintain.
- Problem children (Question Marks): Could be the next big thing, or a flop!
- Cash Cows: Reliable income, the golden geese!
- Dogs: Not bringing in much, may need to say goodbye.
Strategies
- Harvesting, Holding, Building, Divesting. It's like gardening; nurture or let go!
Branding - the signature tattoo! 💡
Makes your product stand out in the crowd.
Price - the golden ticket! 💰
Pricing Strategies
- Cost-plus: Add a markup 💼
- Penetration: Go in low, capture hearts ❤️
- ... and many more cool strategies!
Promotion - the big show! 📢
- Above-the-line: The mainstream buzz 📺
- Below-the-line: The tailored pitch 💌
- Through-the-line: Best of both worlds! 🌐
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟