Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Essential Marketing: Beyond Selling, Meeting Consumer Needs Profitably
Market Vs. Product Orientation: Which Strategy Wins?
Understanding Market Share: Key to Industry Dominance
Unlock Market Growth Secrets: A Step-By-Step Guide To Calculating Profitable Growth
Unlock The Power Of Market Share For Business Success (HL Guide)
Master Marketing: Product Vs Market Orientation & Key Metrics Explained!
Master Market Vs. Product Orientation: Why Bak Leads The Motorbike Industry
Unlock Success With Effective Marketing Planning: A Complete Guide
Unlock The Power Of Market Segmentation & Boost Your Sales!
Unlocking Product Positioning: Key Tools & Strategies
Understanding Niche vs. Mass Market: Key Differences
Unlock Success: The Power of a Product's Unique Selling Point
Unlocking Business Success: Top Differentiation Strategies
Mastering Marketing: Essential Strategies & Concepts Revealed!
TX's Tyb: Pioneering the Green Car Niche
Mastering Sales Forecasting: Key Trends & Techniques Revealed!
Master The Art Of Sales Forecasting With Advanced Moving Averages
Master Sales Forecasting: Navigate Seasonal Trends & Make Smarter Decisions
Unlock Business Success: 5 Essential Purposes Of Market Research Revealed
Unlock Proven Market Research Methods: Primary Vs Secondary Insights
Unlock The Power Of Primary Market Research: Surveys, Interviews, Focus Groups & More
Unlock The Power Of Secondary Market Research Academic Journals To Online Content
Qualitative Vs. Quantitative Research: Decode The Difference For Business Success
Unlock The Power Of Sampling Methods In Market Research
Maximize Business Impact: Why Proper Data Collection Matters In Research
Unveil Success With Market Research: Master Primary & Secondary Techniques!
Master The Art Of Market Research For Business Success: Insights From Professor Lin
Unlock The 7 Ps Of Marketing Mix For Business Success
Master The 6 Stages Of Product Life Cycle For Business Success
Revive Your Sales: Proven Extension Strategies For Product Life Cycle
Unlock Business Growth: Mastering Product Portfolio Analysis With BCG Matrix
Unlock The Power Of Branding: Elevate Your Business In 5 Steps
Unlock The Power Of Pricing Strategies For Business Success
Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales
Unlock The Power Of Social Media Marketing: Boost Your Sales Now!
Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix
Unlocking Stellar Service: Why People Make Or Break Your Business
Unlock Business Success With Streamlined Processes: From DHL to Start-Ups
Unlock The Power Of Physical Evidence In Service Marketing
Master The 7 Ps: Unlock The Perfect Marketing Mix For Your Business
Master The 7Ps & BCG Matrix: Elevate Your Marketing Strategy Now!
Reviving Quick Bite: The Untold Strategy To Counter Declining Sales
Unlock Global Success: Top 5 Strategies Businesses Use To Go International
Unlock Global Profits: 5 Benefits of International Business Expansion
Navigate Global Business Risks: Economic, Political & Legal Challenges Explained
Unleash The Power Of International Marketing A Quick Guide To Success
FT Blue Shakes Up South African Airline Industry: A Case Study
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

FT Blue Shakes Up South African Airline Industry: A Case Study

Word Count Emoji
642 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 5th Nov 2024

Table of content

๐Ÿš€ Introduction

Ever heard of "flash sales" or "doorbusters"? FT Blue, a low-cost airline, stormed into the South African market in 2020 with a bang! Imagine an online concert ticket sale but for an airline. That's exactly how it felt!

 

๐Ÿ“˜ Unit 6, Pages 398โ€“402: Dive deep here for some theory!

International marketing ๐ŸŒ

Definition

International marketing is the process of planning and conducting business transactions across national borders to satisfy the objectives of both consumers and organizations. Think of it like selling your homemade cookies not just in your neighborhood, but in the entire city or even other cities!

Real-World Example: McDonald's sells burgers worldwide, but a McSpicy in India might taste different from one in the U.S. Why? Because they adjust their marketing strategies and products to fit local tastes!

Opportunities & threats for FT blue โœˆ๏ธ

  • Opportunity ๐ŸŒŸ
    • Huge Initial Demand: Almost half of their tickets, priced at a whopping low of $50, were gone in a flash! It's like when a new iPhone gets released, and everyone rushes to get one.

      Real-World Example: Remember when Uber entered new cities and offered free rides? It's a strategy to attract lots of new users quickly!

  • Threat โ˜ ๏ธ
    • Competitive Response: The skies turned stormy when the other two airlines slashed their prices to $80 in response. The leading airline, SA Air, even threw shade, doubting FT Blue's sustainability.

      Real-World Example: Imagine Pepsi entering a new market where Coca-Cola is already popular. Coca-Cola might cut their prices or launch a massive ad campaign to maintain their top spot.

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Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ

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IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

FT Blue Shakes Up South African Airline Industry: A Case Study

Word Count Emoji
642 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 5th Nov 2024

Table of content

๐Ÿš€ Introduction

Ever heard of "flash sales" or "doorbusters"? FT Blue, a low-cost airline, stormed into the South African market in 2020 with a bang! Imagine an online concert ticket sale but for an airline. That's exactly how it felt!

 

๐Ÿ“˜ Unit 6, Pages 398โ€“402: Dive deep here for some theory!

International marketing ๐ŸŒ

Definition

International marketing is the process of planning and conducting business transactions across national borders to satisfy the objectives of both consumers and organizations. Think of it like selling your homemade cookies not just in your neighborhood, but in the entire city or even other cities!

Real-World Example: McDonald's sells burgers worldwide, but a McSpicy in India might taste different from one in the U.S. Why? Because they adjust their marketing strategies and products to fit local tastes!

Opportunities & threats for FT blue โœˆ๏ธ

  • Opportunity ๐ŸŒŸ
    • Huge Initial Demand: Almost half of their tickets, priced at a whopping low of $50, were gone in a flash! It's like when a new iPhone gets released, and everyone rushes to get one.

      Real-World Example: Remember when Uber entered new cities and offered free rides? It's a strategy to attract lots of new users quickly!

  • Threat โ˜ ๏ธ
    • Competitive Response: The skies turned stormy when the other two airlines slashed their prices to $80 in response. The leading airline, SA Air, even threw shade, doubting FT Blue's sustainability.

      Real-World Example: Imagine Pepsi entering a new market where Coca-Cola is already popular. Coca-Cola might cut their prices or launch a massive ad campaign to maintain their top spot.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ

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