For a business, gaining a certification for recognized quality standards is like getting a golden star! It tells everyone, "Hey, we're top-notch!" These standards can be national (within one country) or international (across many countries).

When you see that 'Made in Italy' tag on a luxury bag, it's not just about where it was made but also about the quality assurance. Brands often rely on certifications to reinforce the trustworthiness of their products.

• IOS (International Organization for Standardization): The big boss of quality! Think of them as the "principal" setting rules for schools worldwide. Their most popular set of standards? The ISO9000 family.

• EU (European Union): Besides politics and policies, the EU also ensures certain product standards within its member countries.