Product positioning is all about how consumers see a product compared to its competition. Imagine a marketplace filled with products shouting, “Pick me! Pick me!” 📣 Positioning helps a product stand out in this loud market.

 Ever felt overwhelmed at a buffet with too many choices? Consumers feel the same way in the market. Positioning helps them categorize products, making it easier for them to choose. For businesses, it’s about creating a unique space for their product.

•  Know What Matters: Start by identifying what consumers care about. Is it the quality? The price? The brand image? Maybe it’s like choosing between a fancy gourmet burger 🍔, a budget-friendly street burger 🍔, or a vegan burger 🍔. Each has its appeal.
•  Pick the Best Features: Once you know what matters, decide which features of your product you'll emphasize. It’s like dressing up for a date. What’s your best feature? Flaunt it!
•  Communicate: Finally, use your marketing mix (the 4Ps: Product, Price, Place, Promotion) to tell your target customers about your product’s unique position. This is like telling your date, “Hey, I’m funny, smart, and love dogs 🐶.” It sets you apart!