Unit 4 - Marketing
Understanding Niche vs. Mass Market: Key Differences
Table of content
What's the buzz? 🤔
-
Niche Market: Targets a tiny group of unique consumers with specific interests.
- Real-life Example: 🛠️ Instead of being a jack-of-all-trades plumber, imagine you're the 'Go-To Plumber for Old Buildings'. Now, that's niche!
-
Mass Market: Tries to woo the broadest audience possible.
- Real-life Example: 🥤 Ever seen a Coca-Cola ad on TV? Yep, they're not looking for just soda enthusiasts; they want everyone to have a Coke and a smile!
Deep dive - niche market 🎖️
-
The Goal? Snag a reasonable number of buyers, but not everyone.
-
The Secret Sauce? Be 💯 aware of the exact customer you're targeting.
- Real-life Example: Remember Airwalk? Started by impressing just the skater dudes and dudettes in Southern California. Once they were the kings and queens of that castle, they took their brand to the masses!
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 🌟
Unit 4 - Marketing
Understanding Niche vs. Mass Market: Key Differences
Table of content
What's the buzz? 🤔
-
Niche Market: Targets a tiny group of unique consumers with specific interests.
- Real-life Example: 🛠️ Instead of being a jack-of-all-trades plumber, imagine you're the 'Go-To Plumber for Old Buildings'. Now, that's niche!
-
Mass Market: Tries to woo the broadest audience possible.
- Real-life Example: 🥤 Ever seen a Coca-Cola ad on TV? Yep, they're not looking for just soda enthusiasts; they want everyone to have a Coke and a smile!
Deep dive - niche market 🎖️
-
The Goal? Snag a reasonable number of buyers, but not everyone.
-
The Secret Sauce? Be 💯 aware of the exact customer you're targeting.
- Real-life Example: Remember Airwalk? Started by impressing just the skater dudes and dudettes in Southern California. Once they were the kings and queens of that castle, they took their brand to the masses!
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 🌟