Business Management SL
6
Chapters
175
Notes
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Essential Marketing: Beyond Selling, Meeting Consumer Needs Profitably
Market Vs. Product Orientation: Which Strategy Wins?
Understanding Market Share: Key to Industry Dominance
Unlock Market Growth Secrets: A Step-By-Step Guide To Calculating Profitable Growth
Unlock The Power Of Market Share For Business Success (HL Guide)
Master Marketing: Product Vs Market Orientation & Key Metrics Explained!
Master Market Vs. Product Orientation: Why Bak Leads The Motorbike Industry
Unlock Success With Effective Marketing Planning: A Complete Guide
Unlock The Power Of Market Segmentation & Boost Your Sales!
Unlocking Product Positioning: Key Tools & Strategies
Understanding Niche vs. Mass Market: Key Differences
Unlock Success: The Power of a Product's Unique Selling Point
Unlocking Business Success: Top Differentiation Strategies
Mastering Marketing: Essential Strategies & Concepts Revealed!
TX's Tyb: Pioneering the Green Car Niche
Unlock Business Success: 5 Essential Purposes Of Market Research Revealed
Unlock Proven Market Research Methods: Primary Vs Secondary Insights
Unlock The Power Of Primary Market Research: Surveys, Interviews, Focus Groups & More
Unlock the Power of Secondary Market Research Academic Journals to Online Content
Qualitative Vs. Quantitative Research: Decode The Difference For Business Success
Unlock The Power Of Sampling Methods In Market Research
Maximize Business Impact: Why Proper Data Collection Matters In Research
Unveil Success With Market Research: Master Primary & Secondary Techniques!
Master The Art Of Market Research For Business Success: Insights From Professor Lin
Unlock The 7 Ps Of Marketing Mix For Business Success
Master The 6 Stages Of Product Life Cycle For Business Success
Revive Your Sales: Proven Extension Strategies For Product Life Cycle
Unlock Business Growth: Mastering Product Portfolio Analysis With BCG Matrix
Unlock The Power Of Branding: Elevate Your Business In 5 Steps
Unlock The Power Of Pricing Strategies For Business Success
Unlock The Power Of Branding: Elevate Your Business In 5 Steps
Unlock The Power Of Pricing Strategies For Business Success
Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales
Unlock The Power Of Social Media Marketing: Boost Your Sales Now!
Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix
Unlocking Stellar Service: Why People Make or Break Your Business
Unlock Business Success With Streamlined Processes: From DHL to Start-Ups
Unlock The Power Of Physical Evidence In Service Marketing
Master The 7 Ps: Unlock The Perfect Marketing Mix For Your Business
Master The 7Ps & BCG Matrix: Elevate Your Marketing Strategy Now!
Reviving Quick Bite: The Untold Strategy To Counter Declining Sales
Unit 5 - Operations management - QB
Unit 6 - Assessment
Business Management SL
Unit 4 - Marketing - QB
Understanding Niche vs. Mass Market: Key Differences
659 words
4 mins read
Last edited on 5th Nov 2024
Table of content
What's the buzz? 🤔
-
Niche Market: Targets a tiny group of unique consumers with specific interests.
- Real-life Example: 🛠️ Instead of being a jack-of-all-trades plumber, imagine you're the 'Go-To Plumber for Old Buildings'. Now, that's niche!
-
Mass Market: Tries to woo the broadest audience possible.
- Real-life Example: 🥤 Ever seen a Coca-Cola ad on TV? Yep, they're not looking for just soda enthusiasts; they want everyone to have a Coke and a smile!
Deep dive - niche market 🎖️
-
The Goal? Snag a reasonable number of buyers, but not everyone.
-
The Secret Sauce? Be 💯 aware of the exact customer you're targeting.
- Real-life Example: Remember Airwalk? Started by impressing just the skater dudes and dudettes in Southern California. Once they were the kings and queens of that castle, they took their brand to the masses!
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 🌟
Business Management SL
Unit 4 - Marketing - QB
Understanding Niche vs. Mass Market: Key Differences
659 words
4 mins read
Last edited on 5th Nov 2024
Table of content
What's the buzz? 🤔
-
Niche Market: Targets a tiny group of unique consumers with specific interests.
- Real-life Example: 🛠️ Instead of being a jack-of-all-trades plumber, imagine you're the 'Go-To Plumber for Old Buildings'. Now, that's niche!
-
Mass Market: Tries to woo the broadest audience possible.
- Real-life Example: 🥤 Ever seen a Coca-Cola ad on TV? Yep, they're not looking for just soda enthusiasts; they want everyone to have a Coke and a smile!
Deep dive - niche market 🎖️
-
The Goal? Snag a reasonable number of buyers, but not everyone.
-
The Secret Sauce? Be 💯 aware of the exact customer you're targeting.
- Real-life Example: Remember Airwalk? Started by impressing just the skater dudes and dudettes in Southern California. Once they were the kings and queens of that castle, they took their brand to the masses!
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 🌟
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