Mass Market

• 📝 Definition: A market that targets a large number of customers or audience, without any specific distinction or segmentation. Basically, a product for everyone!
• 🌎 Real-world Example: Think of a regular bottled water company. Their audience? Anyone and everyone who drinks water.

📝 Statement: “TX not only dominated the niche – it was the niche.”

• 🕵️ Meaning: TX didn’t just do well in the eco-friendly car market; they defined it. When people thought of eco-friendly cars, they thought of Tyb by TX.
• 🎬 Real-world Example: Imagine if every time someone said “search it online”, they actually said “Google it”. Oh wait, they do! That's because Google not just dominated the search engine market, it became synonymous with it.