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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

Mass Market

<ul>
	<li>📝 Definition: A market that targets a large number of customers or audience, without any specific distinction or segmentation. Basically, a product for everyone!</li>
	<li>🌎 Real-world Example: Think of a regular bottled water company. Their audience? Anyone and everyone who drinks water.</li>
</ul>

📝 Statement: &ldquo;TX not only dominated the niche &ndash; it was the niche.&rdquo;

<ul>
	<li>🕵️ Meaning: TX didn&rsquo;t just do well in the eco-friendly car market; they defined it. When people thought of eco-friendly cars, they thought of Tyb by TX.</li>
	<li>🎬 Real-world Example: Imagine if every time someone said &ldquo;search it online&rdquo;, they actually said &ldquo;Google it&rdquo;. Oh wait, they do! That&#39;s because Google not just dominated the search engine market, it became synonymous with it.</li>
</ul>

<ul>
	<li>Reasons for Tyb&#39;s Success
	<ul>
		<li>First Mover Advantage: TX was among the first to tap into the eco-friendly car market.
		<ul>
			<li>🚀 Like SpaceX was a pioneer in private space travel.</li>
		</ul>
		</li>
		<li>Targeted Marketing: Instead of marketing to everyone, they focused on eco-conscious folks.
		<ul>
			<li>📺 Think of it like advertising vegan ice cream only on vegan cooking shows.</li>
		</ul>
		</li>
		<li>Strategic Media Outlets: They knew where their audience hung out &ndash; environmental groups and their publications.
		<ul>
			<li>🍎 It&#39;s like Apple promoting a new iPhone feature only at tech conventions.</li>
		</ul>
		</li>
		<li>Quality &amp; Branding: Even as competitors emerged, Tyb remained top-notch and a leader in its niche.
		<ul>
			<li>👟 Just like how Adidas might have many competitors, but their Ultraboost shoes stand out in the running community.</li>
		</ul>
		</li>
	</ul>
	</li>
</ul>

🚨 Future Consideration: TX needs to ponder: Can they always rely on Tyb as their star player in the eco-car niche? Just like Nokia once ruled the phone market, the competition rose, and things changed! &nbsp;

&nbsp;

📚 Exam Tip: When writing answers, make sure to provide definitions, delve into meanings, and always back up points with examples. And keep these fun notes in mind!

&nbsp;

Happy studying! 🚀

TX's Tyb: Pioneering the Green Car Niche

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Standard Level

Business Management SL

Unit 4 - Marketing

TX's Tyb: Pioneering the Green Car Niche

Table of content

Understanding markets

Dominating niches

Unlock the Full Content!

Unit 4 - Marketing

TX's Tyb: Pioneering the Green Car Niche

Table of content

Understanding markets

Dominating niches

Unlock the Full Content!