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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

<ul>
	<li>What? Scholarly publications with articles written by experts.</li>
	<li>Who? Think professors, grad students, or specialists with first-hand experience.</li>
	<li>Purpose? Sharing knowledge! Not for making 💰.</li>
	<li>Fun Fact: It&#39;s like getting advice from a wise old owl! 🦉</li>
	<li>Real-World Example: Reading a journal about marketing strategies written by a Harvard professor. They&#39;ve done the deep dive so you don&#39;t have to!</li>
</ul>

<ul>
	<li>Examples? Newspapers 📰 and magazines 📖.</li>
	<li>What&#39;s Up with Newspapers? They were once the kings of information! But, TVs 📺 and the internet 🌐 have taken the throne.</li>
	<li>Real-World Example: Remember when you read about that new iPhone release in the newspaper? Yep, that&#39;s secondary research.</li>
</ul>

<ul>
	<li>What? Official documents that spill the tea ☕ on government activities.</li>
	<li>Who makes them? They come from all levels: local 🏠, regional 🌄, and national 🗺 governments, or their agencies.</li>
	<li>Real-World Example: Ever looked at census data to understand population trends in your city? That&#39;s your government helping you out!</li>
</ul>

<ul>
	<li>What? Super detailed reports about specific markets.</li>
	<li>Who does it? Specialist market research agents, the Sherlock Holmes 🕵️&zwj;♂️ of the business world.</li>
	<li>Where can you find them? At local business libraries.</li>
	<li>Famous providers? Dun, Mintel, and Verdict.</li>
	<li>Real-World Example: Imagine you&#39;re starting a coffee shop ☕. A market analysis could tell you how many coffee lovers are in your area and what they&#39;re looking for in their perfect cup!</li>
</ul>

<ul>
	<li>What? Anything and everything you find on the internet.</li>
	<li>Type of data? Published (like articles) and unpublished (maybe forums or blogs).</li>
	<li>Real-World Example: Googling &quot;how do customers feel about eco-friendly packaging?&quot; and finding a blog post or forum discussion about it. The internet is your oyster!</li>
</ul>

💡 Key Takeaway: Secondary market research is like a treasure hunt. You&#39;re not creating new information; you&#39;re finding and using what&#39;s already out there. Whether it&#39;s a wise professor&#39;s findings, the morning news, or government secrets (well, not really secrets), you&#39;re using existing knowledge to make informed decisions.

&nbsp;

Happy hunting! 🚀🔍

Unlock The Power Of Secondary Market Research Academic Journals To Online Content

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Standard Level

Business Management SL

Unit 4 - Marketing

Unlock The Power Of Secondary Market Research Academic Journals To Online Content

Table of content

Academic journals 📘

Media articles 🗞

Government publications 🏛

Unlock the Full Content!

Unit 4 - Marketing

Unlock The Power Of Secondary Market Research Academic Journals To Online Content

Table of content

Academic journals 📘

Media articles 🗞

Government publications 🏛

Unlock the Full Content!