Business Management SL
Business Management SL
6
Chapters
175
Notes
Unit 1 - Introduction To Business Management
Unit 1 - Introduction To Business Management
Unit 2 - Human Resource Management
Unit 2 - Human Resource Management
Unit 3 - Finance & accounts
Unit 3 - Finance & accounts
Unit 4 - Marketing
Unit 4 - Marketing
Unit 5 - Operations management
Unit 5 - Operations management
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing
Business Management SL
Business Management SL

Unit 4 - Marketing

Unlock The Power Of Branding: Elevate Your Business In 5 Steps

Word Count Emoji
672 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Branding defined ๐ŸŽจ

  • A brand is like a special signature. It’s a mix of names, symbols, designs that sets a product apart from others.
  • Think of it like this: Imagine two identical twins. Branding is the different outfits and hairstyles they wear to stand out!

Worldโ€™s superstars of branding ๐ŸŒ

Names you’ve probably heard: Nike (those trendy shoes!), Samsung (that phone in your pocket), Apple (those AirPods), Coca-Cola (refreshing!), Google (did you Google something today?), KFC (yum!).

Dive deep into branding aspects ๐ŸŒŠ

  • Brand Awareness ๐Ÿ“ข

    • What is it? It's when people know a brand exists.
    • Why it rocks? If more people know about a brand, they're more likely to buy it. Like how you’d instantly recognize “Coca-Cola” among a sea of soft drinks!
    • Superpower: A popular brand can dominate market share. Think of it like being the school’s most well-known student!
  • Brand Development ๐Ÿ› 

    • What is it? Making a brand even cooler and more loved.
    • How to do it? Businesses might give away free samples (like Cadbury’s chocolates!) or advertise a lot.
    • Goal: Boost sales and popularity!
  • Brand Loyalty โค๏ธ

    • What is it? Customers keep coming back. They're committed, like fans to a favorite artist!
    • Why it’s gold? Loyal customers buy even if the price is high. They see value in the brand.
    • Cool term: Brand Ambassadors – they’re like the brand’s BFFs who can’t stop talking about how awesome it is. Samsung users who rave about their phones are examples!
  • Brand Value ๐Ÿ’ฐ

    • What is it? It's like the brand's price tag in terms of its coolness, earnings, and market worth.
    • Why care? High brand value = more ๐Ÿ’ธ. Like picking a pricier coffee from Starbucks because you trust and love the brand.
    • Remember: Brand values also showcase a brand's personality!

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Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 ๐ŸŒŸ

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IB Resources
Unit 4 - Marketing
Business Management SL
Business Management SL

Unit 4 - Marketing

Unlock The Power Of Branding: Elevate Your Business In 5 Steps

Word Count Emoji
672 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Branding defined ๐ŸŽจ

  • A brand is like a special signature. It’s a mix of names, symbols, designs that sets a product apart from others.
  • Think of it like this: Imagine two identical twins. Branding is the different outfits and hairstyles they wear to stand out!

Worldโ€™s superstars of branding ๐ŸŒ

Names you’ve probably heard: Nike (those trendy shoes!), Samsung (that phone in your pocket), Apple (those AirPods), Coca-Cola (refreshing!), Google (did you Google something today?), KFC (yum!).

Dive deep into branding aspects ๐ŸŒŠ

  • Brand Awareness ๐Ÿ“ข

    • What is it? It's when people know a brand exists.
    • Why it rocks? If more people know about a brand, they're more likely to buy it. Like how you’d instantly recognize “Coca-Cola” among a sea of soft drinks!
    • Superpower: A popular brand can dominate market share. Think of it like being the school’s most well-known student!
  • Brand Development ๐Ÿ› 

    • What is it? Making a brand even cooler and more loved.
    • How to do it? Businesses might give away free samples (like Cadbury’s chocolates!) or advertise a lot.
    • Goal: Boost sales and popularity!
  • Brand Loyalty โค๏ธ

    • What is it? Customers keep coming back. They're committed, like fans to a favorite artist!
    • Why it’s gold? Loyal customers buy even if the price is high. They see value in the brand.
    • Cool term: Brand Ambassadors – they’re like the brand’s BFFs who can’t stop talking about how awesome it is. Samsung users who rave about their phones are examples!
  • Brand Value ๐Ÿ’ฐ

    • What is it? It's like the brand's price tag in terms of its coolness, earnings, and market worth.
    • Why care? High brand value = more ๐Ÿ’ธ. Like picking a pricier coffee from Starbucks because you trust and love the brand.
    • Remember: Brand values also showcase a brand's personality!

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 ๐ŸŒŸ