Psychology SL
Psychology SL
9
Chapters
238
Notes
Unit 1 - Research Methodology
Unit 1 - Research Methodology
Unit 2 - Biological Approach To Behaviour
Unit 2 - Biological Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 6 - Health psychology
Unit 6 - Health psychology
Unit 7 - Pyschology Of Human Relationships
Unit 7 - Pyschology Of Human Relationships
Unit 8 - Developmental psychology
Unit 8 - Developmental psychology
Unit 9 - Internal Assessment
Unit 9 - Internal Assessment
Unit 10 - The IB Curriculum - A Conceptual Model
Unit 10 - The IB Curriculum - A Conceptual Model
IB Resources
Unit 3 - Cognitive Approach To Behaviour
Psychology SL
Psychology SL

Unit 3 - Cognitive Approach To Behaviour

Understanding the Theory of Reasoned Action Insight & Application

Word Count Emoji
572 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited on 14th Jun 2024

Table of content

Hello young Psychologist! Today we're diving deep into the thrilling world of our choices - why we do what we do, or sometimes, don't do what we should be doing. Our buddies for today's adventure are Martin Fishbein and his theories of reasoned action (TRA) and planned behaviour (TPB). So, put on your detective hats and let's get sleuthing!

Theory of reasoned action (TRA)

  • What's the deal?: The TRA seeks to explain why we choose to do what we do. Picture yourself deciding whether to eat broccoli or a hamburger for dinner. This theory explains that.
  • Who's the brain behind it?: Martin Fishbein first proposed the theory in 1967.
  • What's the bottom line?: The core idea is this - our decisions are based on what outcomes we expect. If we believe eating broccoli will make us healthier (desired outcome), we'll be inclined to do it (behavioural intention).
  • What decides our intention?: Two things - attitudes and subjective norms. Attitudes are our views of the behaviour (broccoli = healthy or yuck?), while subjective norms are the social pressure (are all your friends eating hamburgers?).
  • Who's the boss, attitudes or norms?: Well, it depends on the situation. Sometimes, what we think matters more, at other times, it's about fitting in with the group.

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IB Resources
Unit 3 - Cognitive Approach To Behaviour
Psychology SL
Psychology SL

Unit 3 - Cognitive Approach To Behaviour

Understanding the Theory of Reasoned Action Insight & Application

Word Count Emoji
572 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited on 14th Jun 2024

Table of content

Hello young Psychologist! Today we're diving deep into the thrilling world of our choices - why we do what we do, or sometimes, don't do what we should be doing. Our buddies for today's adventure are Martin Fishbein and his theories of reasoned action (TRA) and planned behaviour (TPB). So, put on your detective hats and let's get sleuthing!

Theory of reasoned action (TRA)

  • What's the deal?: The TRA seeks to explain why we choose to do what we do. Picture yourself deciding whether to eat broccoli or a hamburger for dinner. This theory explains that.
  • Who's the brain behind it?: Martin Fishbein first proposed the theory in 1967.
  • What's the bottom line?: The core idea is this - our decisions are based on what outcomes we expect. If we believe eating broccoli will make us healthier (desired outcome), we'll be inclined to do it (behavioural intention).
  • What decides our intention?: Two things - attitudes and subjective norms. Attitudes are our views of the behaviour (broccoli = healthy or yuck?), while subjective norms are the social pressure (are all your friends eating hamburgers?).
  • Who's the boss, attitudes or norms?: Well, it depends on the situation. Sometimes, what we think matters more, at other times, it's about fitting in with the group.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Psychology SL. Subscribe now and get closer to that 45 🌟