Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Business Management HL
Unit 4 - Marketing - QB
Mastering Marketing: Essential Strategies & Concepts Revealed!
686 words
4 mins read
Last edited on 5th Nov 2024
Table of content
Marketing plan magic! 🚀
- What is it? Think of a marketing plan as the GPS for a business's brand journey! It's a must-have document to map out strategies for reaching marketing goals.
- 🌍 Real-world example: Just like how Dora the Explorer has a map, businesses have marketing plans to guide them. So, no "Swiper, no swiping" those strategies!
Target market vs. market segment showdown! 🎯
- Target Market: A group of awesome folks (consumers) with shared wants or needs. The business picks them out and says, "I want to sell to YOU!"
- 🛍️ For instance: If a company sells trendy teenage clothing, their target market would be teenagers!
- Market Segment: It’s like breaking down the big party (the market) into smaller friend groups (segments) based on what they like or do.
- 🎧 Example: Within our teenage market, we might have a segment who loves vintage clothing!
Mass market vs. niche market duel! 🌍
- Mass Market: Selling to EVERYONE! It's like throwing a big party and inviting the whole school.
- 🍔 Like: McDonald's tries to appeal to, well, almost everyone!
- Niche Market: The VIP lounge of markets. Super specific and focuses on a tiny segment of customers.
- 🌱 Example: Vegan ice cream shops target only those who crave dairy-free sweet treats!
Unlock the Full Content! 
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟
Business Management HL
Unit 4 - Marketing - QB
Mastering Marketing: Essential Strategies & Concepts Revealed!
686 words
4 mins read
Last edited on 5th Nov 2024
Table of content
Marketing plan magic! 🚀
- What is it? Think of a marketing plan as the GPS for a business's brand journey! It's a must-have document to map out strategies for reaching marketing goals.
- 🌍 Real-world example: Just like how Dora the Explorer has a map, businesses have marketing plans to guide them. So, no "Swiper, no swiping" those strategies!
Target market vs. market segment showdown! 🎯
- Target Market: A group of awesome folks (consumers) with shared wants or needs. The business picks them out and says, "I want to sell to YOU!"
- 🛍️ For instance: If a company sells trendy teenage clothing, their target market would be teenagers!
- Market Segment: It’s like breaking down the big party (the market) into smaller friend groups (segments) based on what they like or do.
- 🎧 Example: Within our teenage market, we might have a segment who loves vintage clothing!
Mass market vs. niche market duel! 🌍
- Mass Market: Selling to EVERYONE! It's like throwing a big party and inviting the whole school.
- 🍔 Like: McDonald's tries to appeal to, well, almost everyone!
- Niche Market: The VIP lounge of markets. Super specific and focuses on a tiny segment of customers.
- 🌱 Example: Vegan ice cream shops target only those who crave dairy-free sweet treats!
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟
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