Sell your IB Docs (IA, EE, TOK, etc.) for $10 a pop!
Nail IB's App Icon
Business Management HL
Business Management HL
Sample Internal Assessment
Sample Internal Assessment

Skip to

Table of content
Theoretical framework
Acknowledgements
Executive summary
Introduction
Methodology
Main results and findings
Analysis and discussion
Conclusions and recommendations
Bibliography

What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity?

What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity? Reading Time
10 mins Read
What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity? Word Count
1,980 Words
Candidate Name: N/A
Candidate Number: N/A
Session: N/A
Personal Code: N/A
Word count: 1,980

Table of content

Figure 1
Figure 1

Theoretical framework

Rationale

Sri Gopi Enterprises is an Intex Mobile Phones Service Center in Hyderabad Telangana. The Company is known for its servicing of mobile phones and delivery to the customers on time. But it has been found that recently there is a high staff turnover. The staffs lack motivation which is leading to low revenue and consequently low profits.

Proposed methodology

Chapter
Tool used
Reason
Organizational objectives
SWOT
Assessing the strengths and weakness that lie in the company internally and also opportunities and threats that is present for the company externally.
Motivation
Maslow's hierarchy of needs
It is a pyramid formulated by Maslow which shows the five levels of needs for any person
Leadership and Management
Leadership styles
To understand the styles of leadership in the company
Function and evolution of HRM
Labour Turnover
To calculate how many employees leave the company
Figure 2 - Areas Of Syllabus Covered
Tools
Reason, why?
SWOT Analysis
Understand the internal and external factors affecting the business.
Adams Equity theory
To understand the motivation levels between the output and input.
Maslow’s need hierarchy theory
To understand the level of satisfaction among the employees
Labour Turnover
To understand and calculate the % of employees that left the organisation in a period of time.
Figure 3 - Table On Tools That Will Be Used

Possible sources of Info

Primary source: I will receive my primary data by several Interviews (i.e., Director and the HRM head) also a questionnaire which was taken by the workers and was translated in their local language (Telugu) in order to make sure they understood the question thoroughly also the survey was made easy to answer by giving the worker options in their answer.

 

Secondary source: The company site was not developed so could not get any information from there. On a special request company Director accepted to send their data elaborately consisting of their current motivational strategies, employee turnover from 2013-2018, how much is invested by the company in motivational strategies financial and non-financial. These following secondary data helped to analyse and evaluate the company’s current hold on its HRM.

 

Organization and Individuals to be approached

Director of the Company – Mr. Ramakrishna Rao, HRM head-Mr.Harish Kumar, the part-time and full-time workers.

Anticipated difficulties

Some problems that might come up, is there can be limited information provided which can lead to miss judgment. Also, the interview might be not absolutely correct as the HRM manager might be afraid to say the truth which can lead to a bias of information. Workers questionnaire might not be able to cover the issue or problem that is being faced internally and is not brought into the company or HRM manager’s attention.

Date
Action
Modification

12th July 2019

Research proposal
The RQ was changed a little as per the teacher’s instructions

 27th September 2019

Data collection1

15th October 2019

Data Collection
Two questions were changed

5th October 2019

Data analysis

 20th November 2019

Introduction and methodology
One interview was not done with the finance manager as my topic was marketing

30th November 2019

Main Findings and results

 15th December 2019

Analysis and evaluation

20th December 2019

Conclusion
Conclusion was rewritten

15th February 2020

First draft submission
Figure 4 - Table On Action plan
Figure 5 - Gantt Chart Showing The Timescale Of Activities
Figure 5 - Gantt Chart Showing The Timescale Of Activities
Figure 6
Figure 6

Acknowledgements

I take this opportunity to show my gratitude towards Mr. Ramakrishna Rao (Director of the Company) and Mr.Harish Kumar (Human resources head) for allowing me to produce this research paper. Thank you for providing me with intensive set of data of the business. I really appreciate the employees of Sri Gopi Enterprises who helped me to carry out my market research- providing an appropriate sample for my questionnaire. Further, I extend my courtesy to my Business Management facilitator and the IBDP Coordinator for their never ending support throughout the process of my research

Executive summary

Sri Gopi Enterprises is an Intex Mobile Phones Service Center in Hyderabad Telangana.   The Company is known for its servicing of mobile phones and delivery to the customers on time. But it has been found that recently there is a high staff turnover. The staffs lack motivation which is leading to low revenue and consequently low profits. The customer complaints have started increasing due to which the company’s profits are affected.

 

Hence the research question that will be researched upon is “What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity?”

 

In order to effectively analyze and assess the RQ, tools that were employed are SWOT indicating Sri Gopi Enterprises’ internal and external conditions. Organisation structure was analysed in order to indicate how the company is being affected because of its tall structure. Maslow's need hierarchy theory was used in order to understand the fulfilment of different hierarchies required in order to motivate the workforce. At last, the staff turnover data was analysed to calculate the staff turnover ratio and recommend strategies to improve its profitability.

Introduction

Sri Gopi Enterprises is an Intex Mobile Phones Service Center in Hyderabad Telangana.   The Company is known for its servicing of mobile phones and delivery to the customers on time. Mr. Ramakrishna Rao  is the Director of the Company) and has been known for his able leadership. Currently, the company is highly driven towards occupying a greater market share as there seems to be increasing competition in this sector where a lot of mobile phones repair shops are set up in the location nearby to Sri Gopi Enterprises. The research will look into the reason for low productivity and motivation amongst the worker preventing the company to produce to the best of its capacity.

 

“What Human Resource Management strategies should Sri Gopi Enterprises in Hyderabad, Telangana adopt in order to improve its productivity?”

Methodology

I interviewed the Director of the company to understand the importance of the ideas that he uses in the company. I distributed  questionnaire that were filled out by the employees themselves that  helped in a better understanding of what are the major factors that are pushing back staff productivity and demotivating them to work to the best of their ability. Also as said before, an interview seems to be a very effective and time saving manner to retrieve information hence the Human Resources head and some of the customers were observed.

 

After the information was gathered, I have used tools such as SWOT analysis, Organisation structure, Maslow’s hierarchy of needs theory, and Staff Turnover analysis provided by the company.

Main results and findings

Analysis of the questionnaire to employees

Q1. How long have you been working in the Company?

duration (years)
Number
0 to 1
8
1 to 2
3
2 to 3
3
more than 3
1
Figure 7 - Table On Analysis Of The Questionnaire To Employees
Figure 8 - How Long Have You Been Working Here
Figure 8 - How Long Have You Been Working Here

According to the above figure, it was observed that out of the 15 employees surveyed, 8 of them worked there between 0 to 1 years and only one employee have worked for more than three years. This shows that employees are not sticking on to the company for a longer period of time.

 

Q2. Rate your level of satisfaction with the working culture of Sri Gopi Enterprises.

level of satisfaction
% satisfaction
Highly satisfied
10
Average
25
dissatisfied
60
highly dissatisfied
5
Figure 9
Figure 10 - Level Of Satisfaction
Figure 10 - Level Of Satisfaction

Out of the 15 employees surveyed, it was observed that 60% of the employees were dissatisfied with working in the company. Very few were highly satisfied and this shows that company has to try to motivate the employees and bring interest in the work.

 

Q3. Which type of motivation will motivate you the maximum?

Awards

2

0

Promotion

4

0

Appreciation letters
6
Bonus

3

4

Figure 11
Figure 12 - What Motivates Employees
Figure 12 - What Motivates Employees

When asked about the things that motivate employees, it was observed that employees were interested in getting promotion at work. Awards and appreciations ( employee of the month) were not of much importance to them. This is an evidence that employees should be given promotion opportunities at work to motivate them.

 

Q4. According to you, what factors has to improve in your company?

People and environment

2

0

salary

5

5

training

1

5

company's image

1

0

Figure 13
Figure 14 - What Factors Need To Improve
Figure 14 - What Factors Need To Improve

As seen in the above figure, it is clear that salary was one of the factors that needed to improve for the workers to work more efficiently. It was inferred that  employees should be given a hike every year to keep them motivated.

 

Q5. Does the management provide you with suitable health insurances?

Yes
10
No
90
Figure 15
Figure 16 - Health Insurances Provided
Figure 16 - Health Insurances Provided

Health insurance has been a part of employees pay package from a long time. It is observed that Sri Gopi Enterprises do not provide health insurances to their employees. This is one of the ways that employees stay motivated in an organisation and help in improving their profitability.

 

Q6.  Do you feel safe at your workplace?

Yes
40
No
60
Figure 17
Figure 18 - Do You Feel Safe At Workplace
Figure 18 - Do You Feel Safe At Workplace

To analyse the Malsows’ theory of needs, it was asked if employees felt safe and secure in the company. Most of the employees (around 60%) felt that they were not safe at work. This shows that the safety and security needs of the Maslows theory have to be taken into consideration.

Analysis and discussion

SWOT analysis

STRENGTHS

  • High quality repair service
  • Good reputation
  • On time delivery of goods

WEAKNESSES

  • Demotivated staff
  • Absenteeism
  • Poor HR strategies

OPPORTUNITIES

  • Huge demand for the repair services
  • Huge number of customers
  • Could merge with one of the competitors

THREATS

  • High competition from nearby shops providing the service
  • Cheaper products sold by the Chinese market
Figure 19 - Table On SWOT Analysis

The above table shows the external and internal factors affecting Sri Gopi Enterprises. It was observed that the company had a good reputation for the last few years. They were very prompt in delivering the goods ordered and given for repair.

 

However, it was seen that there was a huge level of absenteeism and the Human Resource strategies were not up to mark. The HR manager also admitted that they were not providing the staff with enough incentives due to the decline in their sales.

 

The opportunities for the company were that they had a large number of customers but they are losing customers because of not delivering the products promptly. They could also merge with one of the competitor shops nearby to increase sales and profits.

 

The threats are always from the competitors in the mobile phones market. The Chinese are coming out with really cheap due to which people throw away their mobile phones if they are spoilt and buy these cheap Chinese products. The repair services business is affected adversely.

Figure 20 - Job Motivation
Figure 20 - Job Motivation

Adams equity theory suggests that workers will be motivated when they perceive that the balance exist between their input to the company and the output received by them from the company. Workers tend to be highly motivated if they feel the positive outputs are greater than the inputs provided by them. This helps in analyzing why the workers at Sri Gopi Enterprises lack motivation and how the profits are falling for the last one year.

Input

Effort in repair service, enthusiasm, skills, ability and loyalty.

Output

Financial incentives, praise, recognition and job security.
Figure 21

Labour turnover analysis

Total number of staff
40
Number of workers left
20
Number of Absentees
12
Figure 22 - Table On Labour Turnover Analysis

To calculate labour turnover ratio

Employee turnover refers to the number or percentage of workers who leave an organization and are replaced by new employees.

 

No. of workers left/total number of staff x100

 

\(\frac{20}{40}\) X 100= 50%

 

To calculate the level of Absenteeism

 

No. of workers absent/total number of workers x 100

 

\(\frac{12}{40}\times100 = 60\%\)

Maslow’s need hierarchy theory

Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. The five needs are physiological, safety, love and belonging, esteem and self-actualization.

Figure 23
Figure 23
Physiological needs
As the physiological needs in the Maslow's hierarchy says that a person requires basic needs to be fulfilled in order to satisfy his need for motivation i.e. food, clothing, accommodation etc as in Sri Gopi Enterprises company used to provide workers with free lunch facility and but does not provide a common accommodation but as per the survey, the quality of the food that was given was extremely low and makes workers health bad and reduce productivity at work and affect their overall motivation. Also Director wants to provide them with the basic facilities but due to the profits falling, he is unable to satisfy all the workers. However, he is interested in providing the facilities if things improve in the profit front.
Safety needs
Company does not have any serious issues of safety problem because they do not have to work on dangerous machines like the other businesses. However, workers feel that they are not very safe and secure in the company ( Refer survey results, question no. 5)
Social needs
When communities exist in the workplace, employees feel a sense of belonging and connectedness at work. Employees value networking within common interest groups, and companies that are supporting community building at work say they’re seeing employees bring their whole self to work, with increasing productivity and commitment to the company.  The social need is also called the love and belongingness needs. As per the interview and survey conducted, the workers participate in picnics organised by the company. They get to mingle with the colleagues and know each other’s problems. They try to help each other in small ways possible.
Esteem needs
Maslow classified into two categories: (i) esteem for oneself (dignity, achievement, mastery, independence) and (ii) the desire for reputation or respect from others (e.g., status, prestige). Sri Gopi Enterprises workers feel that do not have any promotion opportunities. As per the survey, around 40% of the employees that promotion opportunity would motivate them besides the awards etc.
Self-Actualisation
As the core staff of the company which includes the higher level of the hierarchy, The Human Resource Manager should be given training and should be invested with more sense of human resource management which can help the company as a whole to operate better with more of its workers being able to improve productivity and thus increasing the profits.
Figure 24

Conclusions and recommendations

From the SWOT analysis, the Company could use its strengths of high quality repair service and the good reputation more efficiently and try to eliminate the threats in order to gain better market opportunities that are not bounded by the obstacles of threats.

 

Free lunch were provided by the company in the previous year has received many complaints from the workers declaring that it was one of the reasons their health was going down decreasing their productivity, this should be made better by investing more on the quality of the food which will provide them with healthy fulfilment of basic needs. Workers also wished that they would be provided with accommodation and this would help the company recruit people from other states of India where was more supply of labour with a lower demand for labour. Provision of free food and accommodation can be a good way of motivating people to work.

 

As the questionnaire suggests that maximum number of staff want promotions and bonuses, but as the profits are falling, the company is unable to provide bonuses etc. The workers demanded education facilities for their children but it won't be practical to provide education for all instead the company could provide help to the core staff satisfying their social needs as they are given an opportunity to teach their children. This would motivate them in working to the best of their capabilities as the company is helping them in the education of their children’s education.

 

As per the survey, it is found that the workers are not very satisfied in the company. The managers should conduct training for the workers so they would be motivated to work harder and thus improve efficiency and the profits. Some of the workers have answered that they are provided health insurance and while others are not provided with the health insurance. This shows that the company is being partial to some which has led to demotivated staff. Hence, the managers and heads should be given training as to how the workers are motivated into working to the best of their abilities. This can also satisfy company’s need of fulfilling the Maslow's hierarchy of needs (physiological, social, security, self-esteem and self-actualisation needs).

 

As India is a country where people celebrate a lot of festivals and it is of great importance hence Sri Gopi Enterprises could provide festival bonus or gifts to all the workers and managers in order to make sure that they feel the company stands with them during the local festivals and respects their religions and culture.

 

The Company should try to reduce the labour turnover as the present 50% is quite high, which means around 50% of the employees are leaving the company. This can be reduced to a great extent by providing the above mentioned human resource strategies to motivate the workers.

Unanswered question

To have the financial viability in order to implement the Human Resource strategies as suggested in the research paper.

Bibliography

Mayhew, Ruth. “Employee Turnover Definitions & Calculations.” Small Business - Chron.com, Chron.com, 30 June 2018,

http://smallbusiness.chron.com/employee-turnover-definitions-calculations-11611.html. Accessed 12th July 2019

 

Mcleod, Saul. “Maslow's Hierarchy of Needs.” Simply Psychology, Simply Psychology, 21 May 2018, http://www.simplypsychology.org/maslow.html. Accessed 15th July 2019

 

“5. Equity Theory - PSYCH 484: Work Attitudes and Job Motivation.”Confluence, wikispaces.psu.edu/display/PSYCH484/5.+Equity+Theory. Accessed 18th July 2019

Sri gopi enterprises director interview, Hyderabad

Good Morning Sir, thank you so much for accepting my request for interviewing you,  As part of my Internal assessment research, your inputs will help me arrive at a better analysis.

 

OK it's my pleasure, let's proceed with the interview

 

Question 1 - Sir, how many workers does Sri Gopi Enterprises employ currently including the part-time workers?

Answer 1 - We have a team of 20 workers which includes 16 full-time employees and 4 part-timers.

 

Question 2 - Where do you see your company in five years’ time?

Answer 2 - I have made strategic plans for the next five years and the most important objective is to expand the company and set up more branches in Hyderabad.

 

Question 3 - That’s a great idea, but you will need more staff?

Answer 3 - Yes, I will need to recruit more staff and train them too.

 

Question 4 - What is the strengths that you see in the company internally?

Answer 4 - We have one of the best mobile phone technicians who repair all types of mobile phones, we also enjoy a better market reputation and brand image in comparison to other shops nearby.

 

Question 5 - What are the weaknesses that you see in the company internally?

Answer 5 - There is a huge level of absenteeism among the employees which is a cause of concern for me.

 

Question 6 - What do you think of the present employees?

Answer 6 - The present employees are mostly very lazy, there is a huge absenteeism and even when they are present in the company, they don’t complete the work on time due to which many of the customers are lost.

 

Question 7 - What about your sales revenue and profitability position?

Answer 7 - Sadly speaking, the sales and profits have decreased a lot since the last one year.

 

Question 8 - Do you feel you are motivating the workers well?

Answer 8 - Yes, of course, I do care for them. I give them leaves and whatever they ask for.

 

Thank you for your time. It was great talking to you.

Sri gopi enterprises HR head interview, Hyderabad

Good Morning Sir, thank you so much for accepting my request for interviewing you, As part of my Internal assessment research, your inputs will help me arrive at a better analysis.

 

Question 1 -  How long have you been working in the company?

Answer 1 - I joined the company in June 2018. I worked in Kurnool before joining Sri Gopi Enterprises.

 

Question 2 - What do you think of the employees in the company? Are they motivated?

Answer 2 - I find most of the employees are very lazy and blame others for work not been completed. Most of them take a lot of leaves and I have to deduct from their salaries every month and this irritates them but I cannot help it.

 

Question 3 - What are the motivational strategies used by your company?

Answer 3 - The employees are given incentives to work overtime and part-time workers are not given any incentives or benefits because they work only four hours in a day.

 

Question 4 - Are there any non-financial motivators used by the company?

Answer 4 - We provide annual picnics and we used to provide free lunches for the workers. The workers have been asking for free lunches daily but the company is unable to provide at the moment of low sales.

 

Question 5 - What do you think of the other mobile phone repair shops? How do they motivate their employees?

Answer 5 - The nearby shops are doing better than our company which was not the case few years ago (as I heard from the director). They provide their employees with a lot of benefits both financial and non-financial.

 

Question 6 - Do you give them yearly increment in their salary? If, so. What % do you give as increment?

Answer 6 - We used to give increments in the previous years but we have stopped because of the fall in company’s revenue. The workers were provided with 5 to 7 % of increment based on their performance and output ( number of mobile phones repaired).

 

Question 7 - If i have to ask you an approximation of how much is invested on motivational strategies from the total revenue?

Answer 7 - Not much as of now because the revenue has been decreasing for the last one year.

Employee satisfaction survey

The questionnaire was answered by 15 random workers of Sri Gopi Enterprises Note: The survey questions were translated In Telugu via verbal communication by the researcher (me) so workers understand the questions.

 

Also, they were assured that their personal identity will not be revealed after the response has been given by him to make sure that there is no bias in the answering of the fellow workers who might be afraid of high authorities and being fired.

 

Question 1 - How long have you been working in the company?

 

Question 2 - Rate your level of satisfaction with the working culture of Sri Gopi Enterprises.

 

Question 3 - Which type of motivation will motivate you the maximum?

 

Question 4 - According to you, what factors has to improve in your company?

 

Question 5 - Does the management provide you with suitable health insurances?

 

Question 6 - Do you feel safe at your workplace?