The Invisible Powerhouses!

• What are they? Assets you can't touch but can pack a punch in a business's success! 🚀

The Superhero Shield for Inventors

• Protects the creator's right to exclusively manufacture, use, or sell their invention.
• Legal life: Around 20 years (depends on its use).
• You can't just steal someone's idea! Pay to play!💰
• 🌎 Real-world Examples: A scanner in a pen, steel kidneys (sounds futuristic, right?), and rubber shoes for horses (who knew? 🐎).

The Business's Charm Quotient

• Attributes that make a business sparkle! ✨ Includes things like great customer relations, a solid brand name, skilled employees, a prime location, and the trust the firm has with its clients.
• Often pops up during company buyouts: Value = What you pay minus the actual worth of the bought firm.
• 🌎 Real-world Example: Imagine buying a popular cafe because of its loyal customers and fabulous location - that's goodwill at play!

The Artist's Guard Dog

• Protects creators (like musicians🎵, writers📖, filmmakers🎬) by giving them the exclusive right over their work.
• Only counts if the idea is used (like in a novel or a song).
• Life span: 50-100 years post the creator's swan song.
• 🌎 Real-world Example: Your favorite band can't have someone else sell their songs without permission!