Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Unlock Market Growth Secrets: A Step-By-Step Guide To Calculating Profitable Growth

Word Count Emoji
618 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

What's market growth? ๐Ÿค”

  • It's like seeing more and more people in a concert every year! ๐ŸŽค
  • Technically, it's the increase in the number of folks buying a good or service over a period (usually a year).

And... market size? ๐ŸŒ

  • Think of it as the entire concert hall, filled with fans! ๐ŸŽถ
  • It's the total sales by every business in a market.
  • Fun Fact: You can measure market size by value (๐Ÿ’ฒ) or by how many products were sold (volume).

Calculating market size? ๐Ÿงฎ

Imagine we've 3 rock bands in a concert (market):

  • Firm A: Ticket sales were $20 million first year, and they became more popular with $22 million the next.
  • Firm B: Rocked the stage with $28 million in ticket sales the first year, and $32 million the next!
  • Firm C: Started with $14 million in sales, then upped their game to $16 million.

Combine all their sales! ๐ŸŽŸ๏ธ

Year 1: $20M + $28M + $14M = $62 million Year 2: $22M + $32M + $16M = $70 million

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Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ

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IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Unlock Market Growth Secrets: A Step-By-Step Guide To Calculating Profitable Growth

Word Count Emoji
618 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

What's market growth? ๐Ÿค”

  • It's like seeing more and more people in a concert every year! ๐ŸŽค
  • Technically, it's the increase in the number of folks buying a good or service over a period (usually a year).

And... market size? ๐ŸŒ

  • Think of it as the entire concert hall, filled with fans! ๐ŸŽถ
  • It's the total sales by every business in a market.
  • Fun Fact: You can measure market size by value (๐Ÿ’ฒ) or by how many products were sold (volume).

Calculating market size? ๐Ÿงฎ

Imagine we've 3 rock bands in a concert (market):

  • Firm A: Ticket sales were $20 million first year, and they became more popular with $22 million the next.
  • Firm B: Rocked the stage with $28 million in ticket sales the first year, and $32 million the next!
  • Firm C: Started with $14 million in sales, then upped their game to $16 million.

Combine all their sales! ๐ŸŽŸ๏ธ

Year 1: $20M + $28M + $14M = $62 million Year 2: $22M + $32M + $16M = $70 million

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ