Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management
Unit 1 - Introduction To Business Management
Unit 2 - Human Resource Management
Unit 2 - Human Resource Management
Unit 3 - Finance & accounts
Unit 3 - Finance & accounts
Unit 4 - Marketing
Unit 4 - Marketing
Unit 5 - Operations management
Unit 5 - Operations management
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing
Business Management HL
Business Management HL

Unit 4 - Marketing

TX's Tyb: Pioneering the Green Car Niche

Word Count Emoji
654 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Understanding markets

Mass Market

  • ๐Ÿ“ Definition: A market that targets a large number of customers or audience, without any specific distinction or segmentation. Basically, a product for everyone!
  • ๐ŸŒŽ Real-world Example: Think of a regular bottled water company. Their audience? Anyone and everyone who drinks water.

Dominating niches

๐Ÿ“ Statement: “TX not only dominated the niche – it was the niche.”

  • ๐Ÿ•ต๏ธ Meaning: TX didn’t just do well in the eco-friendly car market; they defined it. When people thought of eco-friendly cars, they thought of Tyb by TX.
  • ๐ŸŽฌ Real-world Example: Imagine if every time someone said “search it online”, they actually said “Google it”. Oh wait, they do! That's because Google not just dominated the search engine market, it became synonymous with it.

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IB Resources
Unit 4 - Marketing
Business Management HL
Business Management HL

Unit 4 - Marketing

TX's Tyb: Pioneering the Green Car Niche

Word Count Emoji
654 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Understanding markets

Mass Market

  • ๐Ÿ“ Definition: A market that targets a large number of customers or audience, without any specific distinction or segmentation. Basically, a product for everyone!
  • ๐ŸŒŽ Real-world Example: Think of a regular bottled water company. Their audience? Anyone and everyone who drinks water.

Dominating niches

๐Ÿ“ Statement: “TX not only dominated the niche – it was the niche.”

  • ๐Ÿ•ต๏ธ Meaning: TX didn’t just do well in the eco-friendly car market; they defined it. When people thought of eco-friendly cars, they thought of Tyb by TX.
  • ๐ŸŽฌ Real-world Example: Imagine if every time someone said “search it online”, they actually said “Google it”. Oh wait, they do! That's because Google not just dominated the search engine market, it became synonymous with it.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ