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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

Hey future Business Mogul! 🎩 Ever wondered how brands like Coca-Cola and Nike become global giants? Let&#39;s dive deep into the fun world of international markets and find out!

<ul>
	<li>What&#39;s the buzz? 🐝
	<ul>
		<li>With its global reach, businesses are hopping onto the internet express to sell products worldwide.</li>
		<li>E-commerce is the fancy term for it. Think Amazon or Alibaba!</li>
	</ul>
	</li>
	<li>Why it&#39;s cool: It&rsquo;s like opening a store that the whole world can visit 24/7 without leaving their couch!</li>
</ul>

<ul>
	<li>Direct Exporting 🚀
	<ul>
		<li>A business decides to be the superhero and sell its products abroad on its own.</li>
		<li>Superpower: The business keeps the control, like a captain steering his ship.</li>
	</ul>
	</li>
	<li>Indirect Exporting 🚤
	<ul>
		<li>Here, the business hires a buddy (an intermediary) to do the selling abroad.</li>
		<li>Ever heard of piggybacking? Imagine Business A has a great boat to ship stuff. Business B, without a boat, asks to ship its stuff with A. That&rsquo;s piggybacking!</li>
	</ul>
	</li>
</ul>

<ul>
	<li>Think of it as setting up your lemonade stand in another neighborhood.</li>
	<li>Magic of this move
	<ul>
		<li>Access to local peeps which means understanding what they love!</li>
		<li>Big names like Coca-Cola, Nike, Samsung, and Toyota have opened their lemonade stands (read: factories) in many neighborhoods (countries).</li>
	</ul>
	</li>
</ul>

<ul>
	<li>It&#39;s like when superheroes team up for a mission. Each brings their superpowers (resources) and they share the loot (profits) and bumps (losses).</li>
	<li>🌟 Spotlight: Virgin Mobile India, the love child of Tata Teleservices and Richard Branson&rsquo;s Service Group. They combined forces and voila! An international cell service under the Virgin Mobile brand was born.</li>
</ul>

<ul>
	<li>What&#39;s cooking?
	<ul>
		<li>Business A from Country X says to Business B from Country Y, &quot;Hey, you can use my brand, my swag, my secrets! But, pay me a fee and a slice of your earnings!&quot;</li>
		<li>It&#39;s like giving someone your secret cookie recipe to sell cookies in their city.</li>
	</ul>
	</li>
	<li>Yummy Examples</li>
	<li>Ocean Basket, Steers, Wimpy, and Nando&rsquo;s. These guys have shared their recipe (and brand) with folks all around the world.</li>
</ul>

And there you have it! The fascinating world of businesses going global. Remember, with the right strategy, your future lemonade stand could be the next big thing around the globe! 🌏🍋

Want more on franchising? See Chapter 1.5! 😉

Unit 4 - Marketing

Unlock Global Success: Top 5 Strategies Businesses Use To Go International

Table of content

The internet - digital superhighway 🌐

Exporting - the global delivery! 📦

Unlock the Full Content!

Unit 4 - Marketing

Unlock Global Success: Top 5 Strategies Businesses Use To Go International

Table of content

The internet - digital superhighway 🌐

Exporting - the global delivery! 📦

Unlock the Full Content!