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Factory

Unit 5 - Operations management

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Direct Hit

Unit 4 - Marketing

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Bar-Chart

Unit 6 - Assessment

<ul>
	<li>Imagine you create an awesome gadget, like Iron Man&#39;s suit. You wouldn&#39;t want someone just copying it, right? That&#39;s where IP rights come in!</li>
	<li>They&#39;re the superhero capes of creations, protecting the ideas &amp; products you&#39;ve worked hard on.</li>
	<li>According to our pals at the World Trade Organization (WTO): IP rights are &ldquo;the rights given to persons over the creations of their minds&rdquo;.</li>
</ul>

<ul>
	<li>
	Copyright: Think of this like a protective bubble around your favorite song, book, movie, or even software.

	<ul>
		<li>Originally: Meant for written stuff (hence the &quot;right to copy&quot;).</li>
		<li>Now: Expanded! Covers cool things like cartoons, music, movies, and software.</li>
		<li>Protection Time: For around 50 years.</li>
		<li>Real-world problem: File-sharing sites! They can sometimes make unauthorized copies. Think of how Netflix protects its original shows from being shared illegally.</li>
	</ul>
	</li>
	<li>
	Industrial Property: This includes snazzy things like trademarks and patents.

	<ul>
		<li>Purpose: Makes sure your brand stands out and isn&rsquo;t copied by competitors.</li>
		<li>Real-world example: Apple&#39;s iconic apple logo? Yup, that&#39;s protected!</li>
	</ul>
	</li>
</ul>

&nbsp;Patents

<ul>
	<li>It&#39;s like a golden ticket 🎫. Once you&#39;ve got one, nobody can exactly copy your invention for up to 20 years!</li>
	<li>Example: Imagine inventing a floating skateboard. With a patent, nobody else can sell your design of floating skateboard for 20 years.</li>
	<li>But, someone can design a different kind of floating skateboard. The magic lies in the details!</li>
</ul>

Trademarks

<ul>
	<li>What are they? Logos, slogans, designs, and phrases that scream &quot;This is us!&quot;</li>
	<li>Types 
	Conventional: Think of the name &quot;Coca-Cola&quot; with its cute &trade; symbol. 
	Non-conventional: Unique things about a design. For Coca-Cola, it&#39;s their special label design &ndash; color, font, all of it!</li>
</ul>

<ul>
	<li>First-Mover Advantage: You get to be the first in the market with your idea, just like the pioneers!</li>
	<li>Increased Profit Margins: More $$ because others aren&rsquo;t copying and selling your stuff cheaply.</li>
	<li>Safeguard Production: Your product keeps rolling out smoothly.</li>
	<li>Brand Loyalty: People love originals! They&#39;ll stick to your brand because they trust the original creator.</li>
	<li>Time for New Ideas: While one product is safe &amp; selling, you can innovate and create the next big thing.</li>
	<li>Financial Gains: Your creativity pays off (literally)!</li>
</ul>

🔥 Hot Tip: Always be proactive in securing your IP rights. It&#39;s better to be safe (with rights) than sorry (and copied)!

Unlocking The Power Of Intellectual Property Rights In Marketing & R&D

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Higher Level

Business Management HL

Unit 5 - Operations management

Unlocking The Power Of Intellectual Property Rights In Marketing & R&D

Table of content

🌎 IP rights - what are they?

🎨 Types of IP rights

Unlock the Full Content!

Unit 5 - Operations management

Unlocking The Power Of Intellectual Property Rights In Marketing & R&D

Table of content

🌎 IP rights - what are they?

🎨 Types of IP rights

Unlock the Full Content!