Location: Johannesburg, South Africa.

Products: Plates and bowls.

USP (Unique Selling Point): Traditional African designs and patterns on pottery.

Work Ethic: Focuses on beauty over quantity, promotes pride in craftsmanship, and ensures job security even in tough times.

Real-world example: Just like a local cafe might pride itself on hand-brewed coffee vs. the fast-produced coffee of a chain cafe!

Traditional African designs gaining popularity in the U.S.

Large American companies mass-producing pottery with African-inspired patterns due to economies of scale.

They sell at much lower prices because of their massive production capabilities.

Real-world example: Imagine if suddenly, Bollywood-style dance became super popular in the U.S., so big dance studios started offering classes without the cultural context or authenticity!

In 2013, a major American company opened a highly-automated factory in Johannesburg.

Purpose: Produce and sell African-patterned pottery to retailers in sub-Saharan Africa.

Job Creation: Potential to employ up to 150 South Africans, though less creativity-driven.

Salary Structure: Good wages with additional benefits.

Real-world example: Think of how automated fast-food chains enter local markets. They may not offer the same authentic taste as a local eatery, but they have speed, consistency, and often more perks for employees!