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Direct Hit

Unit 4 - Marketing - QB

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Chart Increasing

Unit 1 - Introduction To Business Management - QB

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Briefcase

Unit 2 - Human Resource Management - QB

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Money Bag

Unit 3 - Finance & accounts - QB

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Factory

Unit 5 - Operations management - QB

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Bar-Chart

Unit 6 - Assessment

<ul>
	<li>It&rsquo;s like a megaphone! It&#39;s about shouting out to customers about what a company offers.</li>
	<li>Main goal? Get new friends (customers) or keep the old ones!</li>
	<li>Basically, give consumers all the juicy details they need to buy the product.</li>
</ul>

<ul>
	<li>Wake people up about new or cool products! 🔔</li>
	<li>Persuade them that YOUR ice-cream is better than the other guy&#39;s 🍦.</li>
	<li>A gentle nudge: &ldquo;Hey, remember us? Our chocolate chip cookies?&rdquo; 🍪</li>
	<li>Boost the product and company&#39;s popularity, like getting more Instagram followers!</li>
</ul>

<ul>
	<li>Above-the-line: You PAY someone else to spread the word! 📺📻
	<ul>
		<li>E.g.: Ads on TV, radio, newspapers.</li>
		<li>Advertising Types
		<ul>
			<li>Informative: Here&#39;s the scoop! Like classified ads or those ads about not drinking and driving.</li>
			<li>Persuasive: &quot;You absolutely NEED this!&quot; Think slimming product transformations.</li>
			<li>Reassuring: Giving consumers a virtual high-five for choosing them. Like Coca-Cola&#39;s ads.</li>
		</ul>
		</li>
		<li>Popular media choices: TV, magazines, internet, billboards.</li>
	</ul>
	</li>
	<li>Below-the-line: DIY promotion! 🛍️
	<ul>
		<li>Direct control, like a DIY project.</li>
		<li>Forms
		<ul>
			<li>Direct marketing: Straight from us to you! Like restaurant menus in the mail. But beware, some people think it&#39;s just more junk.</li>
			<li>Personal selling: Think car salesmen. Personal, but can be pricey 💰.</li>
			<li>Public relations: Making the business look good. E.g.: Holding a press event or sponsoring a soccer club!</li>
			<li>Sales promotions: Short-term boosts to lure customers. Think: Discounts, display arrangements, freebies, competitions, &quot;Buy 1 Get 1 Free&quot; deals!</li>
		</ul>
		</li>
	</ul>
	</li>
	<li>Through-the-line: Best of both worlds! 🔀
	<ul>
		<li>Mix and match above and below strategies.</li>
		<li>E.g.: 360-degree marketing - Pair a TV ad with newspaper pamphlets.</li>
		<li>Digital marketing: Think cookie monsters, but digital! Use browser cookies to show ads tailored to what users like. E.g.: Social media posts, online banners.</li>
	</ul>
	</li>
</ul>

<ul>
	<li>Conside
	<ul>
		<li>💰 Budget</li>
		<li>📜 Legalities</li>
		<li>🎯 Target audience</li>
		<li>⏳ Product&#39;s life stage</li>
		<li>🎨 Type of product</li>
	</ul>
	</li>
	<li>The strategy? Like picking a dance for prom night! It depends on what the market wants and finding that perfect rhythm.</li>
</ul>

Remember, promotion is like a party invitation. Done right, and everyone will want to come!

&nbsp;

Happy studying! 📚🎉

Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales

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Standard Level

Business Management SL

Unit 4 - Marketing - QB

Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales

Table of content

What is promotion? 🎤

Why do it? 🧐

Unlock the Full Content!

Unit 4 - Marketing - QB

Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales

Table of content

What is promotion? 🎤

Why do it? 🧐

Unlock the Full Content!