Business Management SL
Business Management SL
6
Chapters
175
Notes
Unit 1 - Introduction To Business Management
Unit 1 - Introduction To Business Management
Unit 2 - Human Resource Management
Unit 2 - Human Resource Management
Unit 3 - Finance & accounts
Unit 3 - Finance & accounts
Unit 4 - Marketing
Unit 4 - Marketing
Unit 5 - Operations management
Unit 5 - Operations management
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing
Business Management SL
Business Management SL

Unit 4 - Marketing

Unlock The Power Of Physical Evidence In Service Marketing

Word Count Emoji
618 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Are you a person who needs to SEE to BELIEVE? If so, you've interacted with the concept of "Physical Evidence" in marketing without even realizing it! Let's dive in!

Physical evidence ๐Ÿ“Œ

  • ๐Ÿ“š Definition: The tangible aspects of a service that help consumers understand and evaluate what they're getting before making a purchase.
  • Why it's a big deal? Physical evidence provides cues about the quality and value of the service.
  • For instance: You wouldn’t buy a chocolate bar without seeing its wrapper, right? Similarly, in the service world, things like the ambiance of a restaurant or the design of a classroom serve as that “wrapper”.

Example in action ๐ŸŽ’

Think about private schools vs. public schools. Ever noticed how private schools might have fancier classrooms or posh staff rooms? That's them showing off their "physical evidence" to convince you they're worth the extra bucks!

The intangibility challenge ๐Ÿ‘ป

  • Services often have an intangible element, meaning you can't touch, taste, or see them before buying.
  • Why's this a problem? It's like buying a mystery box; you don’t really know what’s inside until you open it. This makes it challenging for customers to judge the service's quality and worth.
  • Businesses also find it tricky to position (or market) these intangible products in the market.

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Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 ๐ŸŒŸ

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IB Resources
Unit 4 - Marketing
Business Management SL
Business Management SL

Unit 4 - Marketing

Unlock The Power Of Physical Evidence In Service Marketing

Word Count Emoji
618 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 14th Jun 2024

Table of content

Are you a person who needs to SEE to BELIEVE? If so, you've interacted with the concept of "Physical Evidence" in marketing without even realizing it! Let's dive in!

Physical evidence ๐Ÿ“Œ

  • ๐Ÿ“š Definition: The tangible aspects of a service that help consumers understand and evaluate what they're getting before making a purchase.
  • Why it's a big deal? Physical evidence provides cues about the quality and value of the service.
  • For instance: You wouldn’t buy a chocolate bar without seeing its wrapper, right? Similarly, in the service world, things like the ambiance of a restaurant or the design of a classroom serve as that “wrapper”.

Example in action ๐ŸŽ’

Think about private schools vs. public schools. Ever noticed how private schools might have fancier classrooms or posh staff rooms? That's them showing off their "physical evidence" to convince you they're worth the extra bucks!

The intangibility challenge ๐Ÿ‘ป

  • Services often have an intangible element, meaning you can't touch, taste, or see them before buying.
  • Why's this a problem? It's like buying a mystery box; you don’t really know what’s inside until you open it. This makes it challenging for customers to judge the service's quality and worth.
  • Businesses also find it tricky to position (or market) these intangible products in the market.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 ๐ŸŒŸ