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Pine Tree

Chapter 5 - The Wild

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Thought Balloon

Chapter 1 - Thoughts & Feelings 

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Bridge

Chapter 2 - Structure & Freedom

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Thinking Face

Chapter 3 - Thinking Ahead I (Internal Assessment)

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First Quarter Moon

Chapter 4 - The Real & Imagined

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Light Bulb

Chapter 6 - Thinking Ahead 2 (External Assessment)

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 Globe with Meridians

Chapter 7 - Borders & Boundaries

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Performing Arts

Chapter 8 - Identity & Authority

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Brain

Chapter 9 - Thinking Ahead 3 (Internal Assessment)

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Counterclockwise Arrows Button

Chapter 10 - Histories & Futures 

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Mantelpiece Clock

Chapter 11 - Possible worlds

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Magnifying Glass Tilted Left

Chapter 12 - Thinking Ahead 4 (External Assessment)

Chapter 13 - Transformation & Remediation 

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Balance Scale

Chapter 14 - Intersection, Union & Difference

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Crystal Ball

Chapter 15 - Thinking Ahead 5 (Internal Assessment)

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Open Book

Chapter 16 - Storytelling

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Writing Hand

Chapter 17 - Problems & Projects

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Memo

Chapter 18 - Thinking Ahead 6 (External Assessment)

Theme: Advertising&#39;s use of nature and its implications on societal relationships with the natural world.

Core Concepts: Advertising, nature, societal relationships, and implied attitudes.

The text highlights how advertisements, while promoting products, often use nature to communicate explicit and implicit messages about society&#39;s relationship with the natural world. The discussion questions if nature is merely a selling tool in these ads or if they communicate a deeper, implied attitude towards the environment.

<ul>
	<li>
	Purpose of Advertising

	<ul>
		<li>
		The text kicks off with the most evident function of advertising - selling a product, like a car or a soft drink.
		</li>
		<li>
		Real-World Example: Picture the typical Coca-Cola ad. It&#39;s not just selling a beverage; it&#39;s selling happiness, shared moments, and experiences - all often set in natural environments, like a beach or a park, creating a connection between the product and the pleasures of nature.
		</li>
	</ul>
	</li>
	<li>
	Usage of Nature in Advertising

	<ul>
		<li>
		The text then takes an interesting turn, exploring how advertisements utilize nature to sell products. Advertisements have two types of communication - explicit (what&#39;s clearly said) and implicit (what&#39;s suggested or implied).
		</li>
		<li>
		Real-World Example: Consider a Jeep ad showing a vehicle traversing rugged terrains, climbing mountains, and crossing rivers. Explicitly, it&#39;s advertising the car&#39;s off-road capabilities. Implicitly, it suggests a sense of freedom, adventure, and dominance over nature that comes with owning the car.
		</li>
	</ul>
	</li>
	<li>
	Implied Attitudes towards Nature

	<ul>
		<li>
		The text questions whether nature&#39;s role in advertising extends beyond a mere selling tool and implies deeper attitudes towards nature. It makes us question whether these ads subtly shape our societal perspectives on the natural world.
		</li>
		<li>
		Real-World Example: The Dove &quot;Real Beauty&quot; campaign, which used untouched images of women (metaphoric &quot;nature&quot;) to challenge society&#39;s beauty standards. This campaign didn&#39;t just sell skincare products; it altered societal attitudes, championing natural beauty.
		</li>
	</ul>
	</li>
</ul>

<ul>
	<li>
	Analyze how different advertisements use nature - What do they imply about our relationship with the natural world? Is nature merely a backdrop, or does it play a deeper role?
	</li>
	<li>
	Consider the ethical implications of using nature as a selling point. Does it encourage harmful behaviors like excessive consumption or damaging natural environments?
	</li>
	<li>
	Reflect on how advertising can promote more sustainable relationships with nature. How can brands contribute to fostering more respect and care for the environment?
	</li>
</ul>

Remember: Advertising isn&#39;t just about selling a product - it&#39;s about selling ideas, lifestyles, and attitudes. It can subtly shape our perspectives and behaviors, including our relationship with nature. So, the next time you see an ad, think about the deeper messages it&#39;s sending. Happy analyzing!

Discover How Nature Powers Advertising Cars & Soft Drinks Unveiled!

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Higher Level

English A Language & Literature HL

Chapter 5 - The Wild

Discover How Nature Powers Advertising Cars & Soft Drinks Unveiled!

Table of content

Summary

Unlock the Full Content!

Chapter 5 - The Wild

Discover How Nature Powers Advertising Cars & Soft Drinks Unveiled!

Table of content

Summary

Unlock the Full Content!