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Factory

Unit 5 - Human Development & Diversity

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Deciduous Tree

Option A - Freshwater – Drainage basins

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Magnifying Glass Tilted Left

Option B - Oceans & Coastal Margins

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ringed-planet

Option C - Extreme Environments

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Rocket

Option D - Geophysical Hazards

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Performing Arts

Option E - Leisure, Tourism & Sport

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Flexed Biceps

Option F - The Geography Of Food & Health

Option G - Urban Environments

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Office Building

Unit 1 - Changing Population

UNIT 2 - Global Climate - Vulnerability & Resilience

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Globe Showing Europe Africa

Unit 3 - Global Resource Consumption & Security

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Mobile Phone

Unit 4 - Power, Places & Networks

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Globe With Meridians

Unit 6 - Global Risks & Resilience

Glocalization is a portmanteau of globalization and localization. It refers to the adaptation of international products around the particularities of a local culture where they are sold. McDonald&#39;s is a perfect example of this process in action.

<ul>
	<li>McDonald&#39;s, a worldwide fast-food giant, operates in over 100 countries, serving more than 70 million customers daily in its 35,000 restaurants.</li>
	<li>The journey of McDonald&#39;s started in the USA and Canada, then expanded to Europe, Australia, and Japan in the 1970s. By the end of the 1970s, it had consolidated its presence in Europe and New Zealand and penetrated South America, particularly Brazil.</li>
	<li>McDonald&#39;s further expanded its reach to South America, Mexico, parts of Europe, and Southeast Asia in the 1980s. By the 1990s, it had a presence in China, Russia, and parts of the Arab world.</li>
	<li>Over half of McDonald&#39;s restaurants are located in the United States. However, the UK has over 600 outlets, Brazil over 250, China nearly 200, and Thailand nearly 50.</li>
	<li>Though famous for its corporate uniformity, McDonald&#39;s has localized and adapted to traditional cultural forms and practices in different regions.</li>
</ul>

<ul>
	<li>McDonald&#39;s is perceived differently in various countries, reflecting cultural hybridity.
	<ul>
		<li>In Beijing, it&#39;s seen as a middle-class destination for special family outings, presenting a stylish, exotic, foreign (American) environment. The experience here is often very un-American.</li>
		<li>In Japan, McDonald&#39;s is viewed as a youth hangout, where a business suit would seem out of place.</li>
		<li>In Hong Kong, McDonald&#39;s caters to people of all ages. It&#39;s not viewed as an American cultural experience but has become a local institution, blending into the urban landscape.</li>
	</ul>
	</li>
	<li>McDonald&#39;s offers different menu items around the world, respecting local tastes. Examples include shrimp burgers and bulgogi burgers in South Korea, and green tea milkshakes and gratin korokke burgers in Japan.</li>
	<li>In 2014, McDonald&#39;s began testing a &quot;Create Your Taste&quot; service, where customers could customize their meals. This service diverged from the typical fast-food concept, offering a more premium dining experience.</li>
</ul>

<ul>
	<li>Coca-Cola, founded in 1886 by pharmacist John Styth Pemberton in Atlanta, Georgia, is the world&#39;s leading manufacturer, marketer, and distributor of non-alcoholic beverages.</li>
	<li>The Coca-Cola trademark is the most recognized in the world, and the word &quot;Coca-Cola&quot; is thought to be the second most widely understood word in the world after &quot;OK.&quot;</li>
	<li>Coca-Cola employs 49,000 people worldwide, operating in over 200 countries.</li>
	<li>It uses a franchising model, allowing local people with local resources to produce the drinks, reflecting the glocalization strategy.</li>
	<li>Coca-Cola produces a syrup concentrate sold worldwide, with brands that cater to distinct tastes and local preferences.</li>
	<li>There are variations of Coca-Cola available only in specific countries, like Coca-Cola with lime (USA, Canada, Singapore, UK, Belgium, Netherlands), Coca-Cola Blak (USA, Canada, France, Czech Republic, Bosnia and Herzegovina, Bulgaria, Lithuania), Coca-Cola Citra (Bosnia and Herzegovina, New Zealand, Japan), and Coca-Cola Clear (Canada, France, Australia).</li>
	<li>As of 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea.</li>
</ul>

Real-World Example Think of your favorite McDonald&#39;s burger. Now, imagine eating it in China, where it might be topped with a special sauce unique to Chinese cuisine. Or picture drinking a Coca-Cola in Japan, where you might find a version with a hint of green tea. That&#39;s glocalization! It&#39;s like taking a trip around the world, but with your taste buds.

&nbsp;

Remember, glocalization is about making a global product feel local. It&#39;s about making you feel at home, no matter where you are in the world. It&#39;s about embracing different cultures and tastes, and that&#39;s something truly worth celebrating. So next time you&#39;re at McDonald&#39;s or sipping on a Coca-Cola, take a moment to appreciate the world of glocalization that makes it all possible.

McDonald’s Global Journey & Coca-Cola’s Brand Reach

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Higher Level

Geography HL

Unit 5 - Human Development & Diversity

McDonald’s Global Journey & Coca-Cola’s Brand Reach

Table of content

Introduction to glocalization

The McDonald's story - a tale of glocalization

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Unit 5 - Human Development & Diversity

McDonald’s Global Journey & Coca-Cola’s Brand Reach

Table of content

Introduction to glocalization

The McDonald's story - a tale of glocalization

Unlock the Full Content!