Hey there! Today, we're diving into the exciting world of schemas. What's a schema, you ask? Think of it like a framework in your brain that helps you understand and categorize the world around you. To help illustrate, we're going to look at an experiment by Anderson and Pichert (1978) - it's like a heist movie but for your brain!

Imagine you're an unwitting psychology student participating in a study. The researchers give you a mysterious mission: "You're either a homebuyer or a burglar". Now, hold that thought!

You're asked to read a short story about two boys who play truant and explore a house, packed full of details like hidden doorways and damp basements. The catch? You only have two minutes to read the 373-word passage!

So, what happened? Well, for the first recall, the homebuyer group remembered more homebuyer-related info and the burglar group remembered more burglar-related info. Makes sense, right? You remember what's important for your role.

Here's where it gets interesting: those who switched roles recalled 7.1% more info relevant to their new role, even though they didn't focus on these details the first time around. Those who stuck with their original role actually recalled 2.9% less of the irrelevant info.