Unit 3 - Cognitive Approach To Behaviour
System 1 Vs. System 2 Unraveling Cognitive Biases & Decision-Making
Table of content
Diving into the brain’s decision-making process 🧠
Think of your brain as a CEO. It's got so many decisions to make daily, and it doesn't always have all the time or resources. Enter normative models (like logic, theory of probability, utility theory) - these are like detailed business plans to make perfect choices. But guess what? They're not always practical. Why?
They don't consider our brain's limited processing power.
They don't account for the mood swings of our emotions on thinking.
They ignore other goals like self-justification, supporting self-esteem, or confirming our beliefs.
Just like how a CEO uses shortcuts to make quick decisions, our brain uses heuristics – simplifications or rules of thumb, that guide our decision-making. If we crack the code of these heuristics, we could predict how people behave in certain situations, or even design computers to think like us!
But wait, heuristics aren't perfect. They lead to cognitive biases - distortions in how we perceive reality. But guess what, they're pretty handy. They save us from over-analysing situations and are often based on past experiences that worked out alright.
Think of heuristics like your go-to ramen recipe that you’ve tried and tested a few times - it's not gourmet, but hey, it's quick, tasty, and saves you from staring at a hundred ingredients!
System 1 & system 2- the dynamic duo 👥
Daniel Kahneman gave us two new superheroes in 2003 – System 1 and System 2.
System 1: This guy is quick, instinctive, emotional, and automatic. It's like your reflex when you see a scary movie jump-scare – you don't have time to think, you just scream!
System 2: This one is slower, analytical, logical, and conscious. Like when you're deciding which college to go to – you're not going to choose in an instant, you need to think it through.
System 1 is often called intuition and is based on previous experiences. It's like if you've been stung by a bee before, you won't try to pet it next time, right? System 2, on the other hand, lets us ponder over things more deeply.
Most of the time, we use System 1, but when situations get unusual or complex, we tag in System 2. In today's complex world, with its mountains of information and rapid changes, we might need to rely more on System 2.
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Unit 3 - Cognitive Approach To Behaviour
System 1 Vs. System 2 Unraveling Cognitive Biases & Decision-Making
Table of content
Diving into the brain’s decision-making process 🧠
Think of your brain as a CEO. It's got so many decisions to make daily, and it doesn't always have all the time or resources. Enter normative models (like logic, theory of probability, utility theory) - these are like detailed business plans to make perfect choices. But guess what? They're not always practical. Why?
They don't consider our brain's limited processing power.
They don't account for the mood swings of our emotions on thinking.
They ignore other goals like self-justification, supporting self-esteem, or confirming our beliefs.
Just like how a CEO uses shortcuts to make quick decisions, our brain uses heuristics – simplifications or rules of thumb, that guide our decision-making. If we crack the code of these heuristics, we could predict how people behave in certain situations, or even design computers to think like us!
But wait, heuristics aren't perfect. They lead to cognitive biases - distortions in how we perceive reality. But guess what, they're pretty handy. They save us from over-analysing situations and are often based on past experiences that worked out alright.
Think of heuristics like your go-to ramen recipe that you’ve tried and tested a few times - it's not gourmet, but hey, it's quick, tasty, and saves you from staring at a hundred ingredients!
System 1 & system 2- the dynamic duo 👥
Daniel Kahneman gave us two new superheroes in 2003 – System 1 and System 2.
System 1: This guy is quick, instinctive, emotional, and automatic. It's like your reflex when you see a scary movie jump-scare – you don't have time to think, you just scream!
System 2: This one is slower, analytical, logical, and conscious. Like when you're deciding which college to go to – you're not going to choose in an instant, you need to think it through.
System 1 is often called intuition and is based on previous experiences. It's like if you've been stung by a bee before, you won't try to pet it next time, right? System 2, on the other hand, lets us ponder over things more deeply.
Most of the time, we use System 1, but when situations get unusual or complex, we tag in System 2. In today's complex world, with its mountains of information and rapid changes, we might need to rely more on System 2.
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Psychology SL. Subscribe now and get closer to that 45 🌟