Berry and his team wanted to know if these cultures' Individualism scores would link with their conformity - basically, how much they "follow the crowd". They hypothesized that the Individualistic Inuit would conform less than the Collectivist Tenme, due to the Tenme's reliance on strong social bonds and adherence to group norms.

To test this, they used the Asch paradigm, a psychological test where participants are shown lines of varying lengths and asked to match them. They were then given a "hint" identifying one line (incorrectly) as the crowd's choice. The results? The Tenme were more likely to accept the crowd's suggestion while the Inuit mostly ignored it. As one Tenme participant explained, "When Tenme people choose a thing, we must all agree with the decision–this is what we call cooperation".

The different results seen in the Tenme and Inuit folks can be attributed to the different levels of conformity needed by their contrasting cultures. These findings support Hofstede's belief that a culture's degree of Individualism will affect group member behaviour - in this case, conformity.

In short, culture, like a rainbow, has different colors, and those colors shape the way we think, feel, and behave. Whether it's picking your own meal at a buffet or sharing a family dinner, there's no right or wrong side. It's all about understanding and embracing these differences. Happy studying!

Hello budding Psychologist! Today we're exploring the fascinating world of 'Individualism vs. Collectivism'. What's that, you ask? Great question! Imagine two ends of a really cool spectrum (like a rainbow, but for culture!). On one side, we have Individualism; on the other, Collectivism. Not as confusing as it sounds! Let's dive right in.