Bandura emphasized that just exposing an observer to a model isn't sufficient for learning to occur. The observer must pay attention and identify a specific behavior to mimic. Hence, models that are more appealing or relatable are likely to command more attention.

Real World Example: You're more likely to remember the lyrics of your favorite song than a random jingle on TV because you're paying more attention to what you like!

Interestingly, Bandura noted that televised models seem to hold attention despite a lack of social connection between the observer and the model. In other words, you don't have to personally know someone to learn from them. This has significant implications for understanding how media influences behavior.

Fun Fact: This is like learning a new recipe from a celebrity chef on a cooking show!

In 1963, Bandura furthered his research, showing that children exposed to aggressive models on film also exhibited learned aggression. This implies that not just direct, but also indirect (or mediated) exposure to violence can encourage aggressive behavior.

Food for Thought: Next time you watch an action movie, think about how it might influence the behaviors of younger viewers!

• Explore Unit 3 on the cognitive approach to behavior and the HL extension "Cognitive processing in the digital world" for more insight into this fascinating topic!

Remember, while you're revising, it's not just about reading the notes, but understanding the concepts and connecting them to real-world scenarios. So, keep those eyes and ears open to spot these psychological theories playing out in your daily life! Happy learning!