Psychology SL
Psychology SL
9
Chapters
238
Notes
Unit 1 - Research Methodology
Unit 1 - Research Methodology
Unit 2 - Biological Approach To Behaviour
Unit 2 - Biological Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 6 - Health psychology
Unit 6 - Health psychology
Unit 7 - Pyschology Of Human Relationships
Unit 7 - Pyschology Of Human Relationships
Unit 8 - Developmental psychology
Unit 8 - Developmental psychology
Unit 9 - Internal Assessment
Unit 9 - Internal Assessment
Unit 10 - The IB Curriculum - A Conceptual Model
Unit 10 - The IB Curriculum - A Conceptual Model
IB Resources
Unit 4 - Sociocultural Approach To Behaviour
Psychology SL
Psychology SL

Unit 4 - Sociocultural Approach To Behaviour

Unlocking Digital Media McLuhan’s Revelations

Word Count Emoji
414 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited on 14th Jun 2024

Table of content

Understanding marshall mcLuhan 📺📻

Marshall McLuhan, a pretty cool guy from the past (1964), believed that electronic media extend our senses. What does this mean? Imagine radio as an extension of our ears, and TV as an extended vision - pretty cool, huh?

 

The highlight of his idea is: "The medium is the message". Now, don't rush, it's not about what songs are playing on the radio or what show is airing on TV, it's all about the platform itself, that's the radio or TV. McLuhan compares the content to a juicy steak used by a burglar to distract a watchdog. In our case, the "watchdog" is our mind, and we're being distracted from the real essence - the medium!

Threat to national culture? 🌍

This idea has an interesting twist. Think about the favorite TV shows you watch - they are mostly loaded with Western values, right? Not just that, even the way they are delivered could be seen as injecting foreign culture into our own. It's like having a pizza loaded with a lot of exotic toppings, and suddenly you can't taste the original cheese and tomato anymore!

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IB Resources
Unit 4 - Sociocultural Approach To Behaviour
Psychology SL
Psychology SL

Unit 4 - Sociocultural Approach To Behaviour

Unlocking Digital Media McLuhan’s Revelations

Word Count Emoji
414 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited on 14th Jun 2024

Table of content

Understanding marshall mcLuhan 📺📻

Marshall McLuhan, a pretty cool guy from the past (1964), believed that electronic media extend our senses. What does this mean? Imagine radio as an extension of our ears, and TV as an extended vision - pretty cool, huh?

 

The highlight of his idea is: "The medium is the message". Now, don't rush, it's not about what songs are playing on the radio or what show is airing on TV, it's all about the platform itself, that's the radio or TV. McLuhan compares the content to a juicy steak used by a burglar to distract a watchdog. In our case, the "watchdog" is our mind, and we're being distracted from the real essence - the medium!

Threat to national culture? 🌍

This idea has an interesting twist. Think about the favorite TV shows you watch - they are mostly loaded with Western values, right? Not just that, even the way they are delivered could be seen as injecting foreign culture into our own. It's like having a pizza loaded with a lot of exotic toppings, and suddenly you can't taste the original cheese and tomato anymore!

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Psychology SL. Subscribe now and get closer to that 45 🌟