Helping behavior is when people assist others, but guess what? It’s not the same everywhere! How and why people help can be different based on where they’re from.

Real-World Example: Think of holding the door for someone. Simple, right? But in some places, it's a must-do, while in others, people might look at you like you've grown an extra head!

Many thinkers believed that helping is in our genes and should be the same everywhere. But culture seems to play a big part too.

Real-World Example: Just like your favorite ice cream flavor might be chocolate in the US and matcha in Japan, helping behavior tastes different in different cultures!

Studied kids in six different cultures (India, Mexico, Kenya, Japan, the Philippines, and the USA).

• Finding: Kids in Kenya were the most prosocial. Japan, India, and the USA? Not so much!
• Why? Traditional cultures teach children to be more prosocial.
• Link to Collectivism: More "we're all in this together" mindset = more helping.

Real-World Example: It's like how in some families, everyone helps with the dishes, while in others, it's every person for themselves!

Studied students in six cultures and found a lot of sameness in helping behavior.

• Finding: Giving and receiving help was pretty consistent across cultures.
• But Wait...: Could social desirability affect the results? Nope!

Real-World Example: It's like everyone agreeing that pizza is fantastic, whether you're in Australia or South Korea. Universal love!