Language can shape our reality: Our language plays a role in shaping the way we perceive the world around us. It's like a pair of colored glasses, tinting our perspective. If that's the case, should we use it more intentionally for ethical or political purposes? 🤔

Language and neutrality: We often argue whether knowledge can be neutral, but what about language? What does a "neutral" language even look like?🕵️‍♀️

Language and climate change: Chapter 2 debates that the language used to report climate change impacts our attitudes towards it. For instance, using words like "change" and "warming" doesn't sound as urgent as "crisis" or "breakdown".🌍🔥

🌍 Real-world example: António Guterres, the United Nations Secretary-General, and environmental activist Greta Thunberg, use stronger terms like "climate crisis" and "ecological breakdown". This demonstrates how language can drive urgency and action!

Language and media: Media plays a huge role in shaping our perspective on issues. Norton and Hulme found that newspaper editorials about climate change began to focus on technology and innovation as solutions, while also accepting the need to adapt to extreme weather conditions. This is termed "Ecomodernist" narrative.📰🌳

📰 Real-world example: In 2019, the UK newspaper, The Guardian, advised using the language "climate emergency, crisis, or breakdown" instead of "climate change" and "global warming". This was soon followed by Canada's national broadcaster (CBC). A subtle change in language, but a significant step towards inducing urgency.

The way we talk about climate change has evolved over time. Words like "warming" and "change" don't evoke urgency. But when we say "climate emergency" or "climate crisis", it's like ringing an alarm bell! 🔔

The media can influence public opinion through the language used in reporting. When newspapers shifted from a neutral stance to an "Ecomodernist" narrative, it presented technology and adaptation as the saviors in the face of the climate crisis. This shows how language can guide public sentiment and action! 📰➡️💡

Remember that our choice of words matters! Just like the example of climate change, a change in the terms used to talk about a problem can change our perception of its severity and urgency. So, choose your words wisely! 🗣️🎯

Fun activity: Try to find examples of how language shapes our reality in your everyday life. Maybe the way a friend describes a situation influences how you perceive it, or perhaps the way a news article is written changes your opinion on a topic. You'll be surprised how often this happens! 🕵️‍♀️📚