Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Essential Marketing: Beyond Selling, Meeting Consumer Needs Profitably
Market Vs. Product Orientation: Which Strategy Wins?
Understanding Market Share: Key to Industry Dominance
Unlock Market Growth Secrets: A Step-By-Step Guide To Calculating Profitable Growth
Unlock The Power Of Market Share For Business Success (HL Guide)
Master Marketing: Product Vs Market Orientation & Key Metrics Explained!
Master Market Vs. Product Orientation: Why Bak Leads The Motorbike Industry
Unlock Success With Effective Marketing Planning: A Complete Guide
Unlock The Power Of Market Segmentation & Boost Your Sales!
Unlocking Product Positioning: Key Tools & Strategies
Understanding Niche vs. Mass Market: Key Differences
Unlock Success: The Power of a Product's Unique Selling Point
Unlocking Business Success: Top Differentiation Strategies
Mastering Marketing: Essential Strategies & Concepts Revealed!
TX's Tyb: Pioneering the Green Car Niche
Mastering Sales Forecasting: Key Trends & Techniques Revealed!
Master The Art Of Sales Forecasting With Advanced Moving Averages
Master Sales Forecasting: Navigate Seasonal Trends & Make Smarter Decisions
Unlock Business Success: 5 Essential Purposes Of Market Research Revealed
Unlock Proven Market Research Methods: Primary Vs Secondary Insights
Unlock The Power Of Primary Market Research: Surveys, Interviews, Focus Groups & More
Unlock The Power Of Secondary Market Research Academic Journals To Online Content
Qualitative Vs. Quantitative Research: Decode The Difference For Business Success
Unlock The Power Of Sampling Methods In Market Research
Maximize Business Impact: Why Proper Data Collection Matters In Research
Unveil Success With Market Research: Master Primary & Secondary Techniques!
Master The Art Of Market Research For Business Success: Insights From Professor Lin
Unlock The 7 Ps Of Marketing Mix For Business Success
Master The 6 Stages Of Product Life Cycle For Business Success
Revive Your Sales: Proven Extension Strategies For Product Life Cycle
Unlock Business Growth: Mastering Product Portfolio Analysis With BCG Matrix
Unlock The Power Of Branding: Elevate Your Business In 5 Steps
Unlock The Power Of Pricing Strategies For Business Success
Unlock The Power Of Effective Promotion: Elevate Your Brand & Sales
Unlock The Power Of Social Media Marketing: Boost Your Sales Now!
Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix
Unlocking Stellar Service: Why People Make Or Break Your Business
Unlock Business Success With Streamlined Processes: From DHL to Start-Ups
Unlock The Power Of Physical Evidence In Service Marketing
Master The 7 Ps: Unlock The Perfect Marketing Mix For Your Business
Master The 7Ps & BCG Matrix: Elevate Your Marketing Strategy Now!
Reviving Quick Bite: The Untold Strategy To Counter Declining Sales
Unlock Global Success: Top 5 Strategies Businesses Use To Go International
Unlock Global Profits: 5 Benefits of International Business Expansion
Navigate Global Business Risks: Economic, Political & Legal Challenges Explained
Unleash The Power Of International Marketing A Quick Guide To Success
FT Blue Shakes Up South African Airline Industry: A Case Study
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Unleash The Power Of International Marketing A Quick Guide To Success

Word Count Emoji
641 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 5th Nov 2024

Table of content

πŸš€ What is international marketing?

  • Definition: It's like marketing's version of a world tour! International marketing involves promoting goods and services from one country to another.
  • Flexibility: Ever heard of "When in Rome, do as the Romans do?" International marketing allows businesses to tweak and change their strategies depending on where they're marketing. So, a McDonald's burger in India might be spicy, while it's cheesy in America!
  • Why is it soaring? The big G - Globalization. Thanks to the world becoming more interconnected, businesses are reaching out more than ever to customers in different countries.

Real-world Example: Netflix modifies its content based on regions. So, while you're binging your favorite drama in the USA, someone in South Korea might be enjoying a different lineup tailored just for them!

🌐 How to step into the international scene? modes of entry

  • Internet: Like how you shop online, businesses can set up online stores or platforms. Amazon, for instance, sells globally!
  • Exporting: Think of this as the international version of shipping. Instead of sending a gift to your cousin, businesses send products to foreign buyers.
  • Direct Investment: It’s like buying a holiday home, but for business! Companies invest directly in properties or businesses in another country.
  • Joint Ventures: Two heads (or companies) are better than one! Companies team up to work on a project together.
  • International Franchising: It’s like cloning your business in another country. McDonald's, anyone? They don’t have to start from scratch – they use the brand and processes of the main company.

πŸŽ‰ The sunny side - opportunities of international marketing

  • Bigger Audience: Imagine having fans not just in your hometown but all over the world. Bigger market = more sales.
  • Diversification: Don't put all your eggs in one basket! If one market faces issues, another can still thrive.
  • Sparkly Brand Image: Being international often makes a brand look elite and global.
  • Economies of Scale: As you produce more, costs per unit might drop. It’s like buying candy in bulkβ€”it gets cheaper!
  • New Friendships: Okay, not exactly friendships. But, new business partnerships and relationships form, which can be gold!

Real-world Example: Apple sells its iPhones everywhere, from the US to Japan. This global presence not only boosts their sales but also establishes them as a top-tier global brand.

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IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Unleash The Power Of International Marketing A Quick Guide To Success

Word Count Emoji
641 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 5th Nov 2024

Table of content

πŸš€ What is international marketing?

  • Definition: It's like marketing's version of a world tour! International marketing involves promoting goods and services from one country to another.
  • Flexibility: Ever heard of "When in Rome, do as the Romans do?" International marketing allows businesses to tweak and change their strategies depending on where they're marketing. So, a McDonald's burger in India might be spicy, while it's cheesy in America!
  • Why is it soaring? The big G - Globalization. Thanks to the world becoming more interconnected, businesses are reaching out more than ever to customers in different countries.

Real-world Example: Netflix modifies its content based on regions. So, while you're binging your favorite drama in the USA, someone in South Korea might be enjoying a different lineup tailored just for them!

🌐 How to step into the international scene? modes of entry

  • Internet: Like how you shop online, businesses can set up online stores or platforms. Amazon, for instance, sells globally!
  • Exporting: Think of this as the international version of shipping. Instead of sending a gift to your cousin, businesses send products to foreign buyers.
  • Direct Investment: It’s like buying a holiday home, but for business! Companies invest directly in properties or businesses in another country.
  • Joint Ventures: Two heads (or companies) are better than one! Companies team up to work on a project together.
  • International Franchising: It’s like cloning your business in another country. McDonald's, anyone? They don’t have to start from scratch – they use the brand and processes of the main company.

πŸŽ‰ The sunny side - opportunities of international marketing

  • Bigger Audience: Imagine having fans not just in your hometown but all over the world. Bigger market = more sales.
  • Diversification: Don't put all your eggs in one basket! If one market faces issues, another can still thrive.
  • Sparkly Brand Image: Being international often makes a brand look elite and global.
  • Economies of Scale: As you produce more, costs per unit might drop. It’s like buying candy in bulkβ€”it gets cheaper!
  • New Friendships: Okay, not exactly friendships. But, new business partnerships and relationships form, which can be gold!

Real-world Example: Apple sells its iPhones everywhere, from the US to Japan. This global presence not only boosts their sales but also establishes them as a top-tier global brand.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟

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