Deciding where a business sets up shop or relocates to is a mega decision! There are loads of factors to juggle, whether you're just starting or thinking of moving.

• Land: A toy factory might need a huge playground, while a freelancer might just need a cozy room.
• Labour: High-tech businesses might have to splash more cash on experts.
• Transport
  • Bulk Increasing (like assembling a car) = Best to be close to customers.
  • Bulk Decreasing (like paper mills) = Best to be close to raw material sources.

Real-world example: A car manufacturer will prefer being close to customers since transporting small car parts is easier (and cheaper) than shipping out complete cars.

• Finding a gap in the market vs. setting up near rivals.
• Cannibalistic Marketing: Ever seen coffee shops right next to each other in a mall? It's a strategy to eat away competitors by drowning the place with one's own outlets.

• With global warming, places like ski resorts might not be the hotspots (or cold spots) anymore.
• Real-world example: No snow at a ski resort? You could import artificial snow, but customers might just ski-daddle elsewhere!

• Thanks to the internet, you don't always need a physical store.
• Real-world example: Instead of setting up a shop in a famous bazaar in Marrakesh, one can sell products online with just a good delivery system!

• Familiarity = Knowledge of local networks but also might lead to missed opportunities.
• Real-world example: Starting a business in your garage might save money, but you can't exactly turn it into a mega-factory!