Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 5 - Operations management - QB
Business Management HL
Business Management HL

Unit 5 - Operations management - QB

Unlocking The Power Of Intellectual Property Rights In Marketing & R&D

Word Count Emoji
695 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onΒ 5th Nov 2024

Table of content

🌎 IP rights - what are they?

  • Imagine you create an awesome gadget, like Iron Man's suit. You wouldn't want someone just copying it, right? That's where IP rights come in!
  • They're the superhero capes of creations, protecting the ideas & products you've worked hard on.
  • According to our pals at the World Trade Organization (WTO): IP rights are “the rights given to persons over the creations of their minds”.

🎨 Types of IP rights

  • Copyright: Think of this like a protective bubble around your favorite song, book, movie, or even software.

    • Originally: Meant for written stuff (hence the "right to copy").
    • Now: Expanded! Covers cool things like cartoons, music, movies, and software.
    • Protection Time: For around 50 years.
    • Real-world problem: File-sharing sites! They can sometimes make unauthorized copies. Think of how Netflix protects its original shows from being shared illegally.
  • Industrial Property: This includes snazzy things like trademarks and patents.

    • Purpose: Makes sure your brand stands out and isn’t copied by competitors.
    • Real-world example: Apple's iconic apple logo? Yup, that's protected!

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IB Resources
Unit 5 - Operations management - QB
Business Management HL
Business Management HL

Unit 5 - Operations management - QB

Unlocking The Power Of Intellectual Property Rights In Marketing & R&D

Word Count Emoji
695 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onΒ 5th Nov 2024

Table of content

🌎 IP rights - what are they?

  • Imagine you create an awesome gadget, like Iron Man's suit. You wouldn't want someone just copying it, right? That's where IP rights come in!
  • They're the superhero capes of creations, protecting the ideas & products you've worked hard on.
  • According to our pals at the World Trade Organization (WTO): IP rights are “the rights given to persons over the creations of their minds”.

🎨 Types of IP rights

  • Copyright: Think of this like a protective bubble around your favorite song, book, movie, or even software.

    • Originally: Meant for written stuff (hence the "right to copy").
    • Now: Expanded! Covers cool things like cartoons, music, movies, and software.
    • Protection Time: For around 50 years.
    • Real-world problem: File-sharing sites! They can sometimes make unauthorized copies. Think of how Netflix protects its original shows from being shared illegally.
  • Industrial Property: This includes snazzy things like trademarks and patents.

    • Purpose: Makes sure your brand stands out and isn’t copied by competitors.
    • Real-world example: Apple's iconic apple logo? Yup, that's protected!

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 🌟

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