Business Management HL
Business Management HL
6
Chapters
223
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Master Marketing: Product Vs Market Orientation & Key Metrics Explained!

Word Count Emoji
619 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

What's marketing? ๐ŸŽฏ

Imagine you're a baker. Marketing is like ensuring your yummy chocolate cake reaches those who crave it, at a price they can swallow, just when their dessert cravings hit!

  • Quick Summary: It's about matching the right cake (product) with the right cake lover (customer), for the right price, at the perfect time.
  • Teamwork Alert! ๐Ÿค: Marketing isn't a one-person job. It's like a potluck; every department in a business brings something to the table to make customers happy.

Product orientation vs market orientation ๐Ÿฐ

  • Product Orientation: Imagine you decide to bake a new type of cake first, say, a unicorn-themed cake, because you think it's cool! And then you try to sell it.

    • Real-World Example: Remember when Apple first introduced the iPad? Many didn't even know they needed a tablet till Apple made it!
  • Market Orientation: Now, this is like asking people in your neighborhood what cake they'd love next, making that exact cake, and then selling it.

    • Real-World Example: Fidget spinners became popular because companies noticed a trend in hand toys and capitalized on it after research.

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IB Resources
Unit 4 - Marketing - QB
Business Management HL
Business Management HL

Unit 4 - Marketing - QB

Master Marketing: Product Vs Market Orientation & Key Metrics Explained!

Word Count Emoji
619 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

What's marketing? ๐ŸŽฏ

Imagine you're a baker. Marketing is like ensuring your yummy chocolate cake reaches those who crave it, at a price they can swallow, just when their dessert cravings hit!

  • Quick Summary: It's about matching the right cake (product) with the right cake lover (customer), for the right price, at the perfect time.
  • Teamwork Alert! ๐Ÿค: Marketing isn't a one-person job. It's like a potluck; every department in a business brings something to the table to make customers happy.

Product orientation vs market orientation ๐Ÿฐ

  • Product Orientation: Imagine you decide to bake a new type of cake first, say, a unicorn-themed cake, because you think it's cool! And then you try to sell it.

    • Real-World Example: Remember when Apple first introduced the iPad? Many didn't even know they needed a tablet till Apple made it!
  • Market Orientation: Now, this is like asking people in your neighborhood what cake they'd love next, making that exact cake, and then selling it.

    • Real-World Example: Fidget spinners became popular because companies noticed a trend in hand toys and capitalized on it after research.

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management HL. Subscribe now and get closer to that 45 ๐ŸŒŸ