• Definition: Using social media sites (like Instagram, Twitter, Facebook, and more) to market products.
• Objective: Foster relationships, increase customer return rate, and appeal to new customers.
• How it works: Sharing content on social media -> users see & share -> their network sees & shares (and so on).
• The cool part: It’s like the classic word-of-mouth method but on steroids, thanks to technology.

🌐 Popular Social Media Platforms: Instagram, Facebook, Twitter, LinkedIn, YouTube, WeChat.

• Wide Reach

  • Think about it: More people use social media than they do checking emails. Imagine the potential!
  • Real-world example: Remember the Ice Bucket Challenge? It spread like wildfire on Facebook and raised awareness for ALS!

• Engagement

  • Customers can directly talk to companies. They can ask, complain, or even praise.
  • Cool term alert: This two-way chat? It's called social customer relationship management.
  • Why it's awesome: It's like having a direct line to your customer's thoughts. Way better than paid market research.

• Market Information

  • You get data on trends, feedback, and buying habits.
  • For instance: If a new sneaker design is trending on Instagram, a shoe company can quickly pick up on that.

• Cost Savings

  • It’s cheaper than TV ads.
  • Example: A meme going viral can give free publicity compared to a costly TV commercial.

• Brand Recognition

  • Repetitive exposure = More brand awareness = Loyal customers.
  • Ever noticed? How seeing Nike's 'Just Do It' everywhere makes it stick in your head.

• Speed

  • Fast internet = reaching a broad audience in seconds.
  • Like: How news or trends on Twitter spread in mere minutes.