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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

<ul>
	<li>📌 Place is about how the product lands in the user&#39;s hands.</li>
	<li>📌 Think of it like a GPS for products! It&#39;s how a product travels from the factory to your home.</li>
	<li>📌 The goal? Get the right product to the right place at the perfect time.</li>
</ul>

Did you know? Amazon Prime promises 2-day shipping because they&#39;ve mastered the &quot;place&quot; aspect of marketing!

<ul>
	<li>
	Location, Location, Location!

	<ul>
		<li>It&#39;s not just where the business is but also where YOU, the customer, are.</li>
		<li>Businesses plan strategies to move goods from warehouses to customers&#39; doorsteps.</li>
	</ul>
	</li>
	<li>
	Efficiency &amp; Effectiveness

	<ul>
		<li>Finding the best ways to get products to consumers fast and without a hitch!</li>
	</ul>
	</li>
	<li>
	Role of Middle Men (Intermediaries)

	<ul>
		<li>Wholesalers, retailers, etc.</li>
		<li>They help businesses store, market, and make their brands shine.</li>
	</ul>
	</li>
	<li>
	Digital Age Perk

	<ul>
		<li>Thanks to the internet, businesses now reach customers worldwide directly!</li>
	</ul>
	</li>
</ul>

🍔 Real-World Example: Ever wondered how McDonald&#39;s always has hot fries ready? That&rsquo;s the power of an efficient distribution system!

What&#39;s a distribution channel? Think of it as a highway your product takes from the maker to you!

<ul>
	<li>Zero Intermediary Channel

	<ul>
		<li>💡 Fun Fact: When you buy handmade crafts on Etsy, you&#39;re often using a zero intermediary channel!</li>
		<li>🎯 Direct Selling: Producer ➡️ Consumer. No middleman!</li>
	</ul>
	</li>
	<li>Examples
	<ul>
		<li>Perishable Goods: Fresh lettuce or milk at farmers markets.</li>
		<li>E-commerce: Buying directly from a brand&#39;s website.</li>
		<li>Service Sector: Booking airline tickets directly from an airline&#39;s website.</li>
	</ul>
	</li>
	<li>One Intermediary Channel
	<ul>
		<li>🎬 Movie Scene: Ever seen movies where people buy diamonds from posh stores? That&#39;s the one intermediary channel in action!</li>
		<li>🎯 Single Middleman: Producer ➡️ Retailer/Agent ➡️ Consumer.</li>
	</ul>
	</li>
	<li>Examples
	<ul>
		<li>Expensive Items: Jewelry or fancy furniture at high-end shops.</li>
		<li>Retail Car Dealerships: Buying a Volkswagen car from a showroom.</li>
		<li>Supermarket Chains: Like Walmart selling a variety of household goodies!</li>
	</ul>
	</li>
	<li>
	Two Intermediaries Channel

	<ul>
		<li>🎯 Two Middlemen: Producer ➡️ Wholesaler ➡️ Retailer ➡️ Consumer.</li>
		<li>Why use two? Useful for selling goods across vast distances.</li>
		<li>🍫 Chocolatey Example: Your favorite candy bar might travel from a factory in Switzerland, get bulk sold to a wholesaler in the US, then gets to a local retailer, and finally lands in your hands!</li>
	</ul>
	</li>
</ul>

Understanding &quot;Place&quot; in marketing is about strategizing the best way to get products from businesses to consumers. Using the right distribution channels ensures products reach consumers efficiently, whether directly or through intermediaries.

Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix

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Higher Level

Business Management HL

Unit 4 - Marketing

Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix

Table of content

Concept: Place🌎

Deep Dive into "place" in the marketing mix 🚀

Unlock the Full Content!

Unit 4 - Marketing

Unlock The Secrets Of Effective Product Distribution Place In Marketing Mix

Table of content

Concept: Place🌎

Deep Dive into "place" in the marketing mix 🚀

Unlock the Full Content!