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Direct Hit

Unit 4 - Marketing

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Chart Increasing

Unit 1 - Introduction To Business Management

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Briefcase

Unit 2 - Human Resource Management

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Money Bag

Unit 3 - Finance & accounts

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Factory

Unit 5 - Operations management

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Bar-Chart

Unit 6 - Assessment

Think about why you&#39;d choose a pair of Nike sneakers over a no-name brand, or why you just have to have that iPhone instead of another phone. USP is all about that WOW factor!

<ul>
	<li>It&#39;s that special something about a product that makes it stand out from all the other similar products out there.</li>
	<li>Basically, it&#39;s the answer to: &quot;Why would I pick THIS over THAT?&quot;</li>
</ul>

<ul>
	<li>
	King of the Hill! 🏰

	<ul>
		<li>
		A USP helps a business rise above the competition.
		</li>
		<li>
		Think of it like a crown that tells everyone: &quot;Hey, we&#39;ve got something SUPER special!&quot;

		Real-world example: Tesla&#39;s electric cars aren&#39;t just cars; they are an environmentally friendly, high-tech driving experience. This USP helps them stand out in the crowded car market.
		</li>
	</ul>
	</li>
	<li>
	Loyal Fans, Not Just Customers 🎉

	<ul>
		<li>
		People keep coming back because they see something EXTRA in your product.
		</li>
		<li>
		It&#39;s like having your very own fan club!

		Real-world example: Apple. People wait in lines for hours just to get the latest iPhone, not just because it&#39;s a phone, but because of its design, brand value, and ecosystem.
		</li>
	</ul>
	</li>
	<li>
	Cha-Ching! More Money in the Bank! 💰

	<ul>
		<li>
		With a strong USP, you can charge more because people see the value.
		</li>
		<li>
		They&#39;re not just buying a product; they&#39;re buying an experience or a reputation.

		Real-world example: Starbucks. It&#39;s not just about coffee; it&#39;s about the ambiance, community, and a personalized coffee experience. So, people don&#39;t mind paying a little extra.
		</li>
	</ul>
	</li>
	<li>
	Selling Made Easier 📢

	<ul>
		<li>
		When sales reps believe in the product, they sell with excitement and conviction.
		</li>
		<li>
		It&#39;s like being a fan who gets to share their favorite movie with friends. They just can&#39;t help but get excited!

		Real-world example: Tupperware parties. These reps LOVE their product and host parties to share their enthusiasm (and nifty containers) with others.
		</li>
	</ul>
	</li>
</ul>

A strong USP is like having a golden ticket in the world of business. It helps products stand out, attracts loyal fans, brings in more money, and makes selling feel like sharing a piece of joy.

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Stay curious, future business leaders, and always look for that unique sparkle! ✨🌈

Unlock Success: The Power of a Product's Unique Selling Point

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Standard Level

Business Management SL

Unit 4 - Marketing

Unlock Success: The Power of a Product's Unique Selling Point

Table of content

What's a USP (aka the burger with the extra cheese)? 🍔

Unlock the Full Content!

Unit 4 - Marketing

Unlock Success: The Power of a Product's Unique Selling Point

Table of content

What's a USP (aka the burger with the extra cheese)? 🍔

Unlock the Full Content!