Business Management SL
Business Management SL
6
Chapters
175
Notes
Unit 1 - Introduction To Business Management - QB
Unit 1 - Introduction To Business Management - QB
Unit 2 - Human Resource Management - QB
Unit 2 - Human Resource Management - QB
Unit 3 - Finance & accounts - QB
Unit 3 - Finance & accounts - QB
Unit 4 - Marketing - QB
Unit 4 - Marketing - QB
Unit 5 - Operations management - QB
Unit 5 - Operations management - QB
Unit 6 - Assessment
Unit 6 - Assessment
IB Resources
Unit 4 - Marketing - QB
Business Management SL
Business Management SL

Unit 4 - Marketing - QB

Qualitative Vs. Quantitative Research: Decode The Difference For Business Success

Word Count Emoji
600 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

Basics to know ๐ŸŽˆ

Bite - sized breakdown ๐Ÿ”

๐Ÿ…ฐ๏ธ Qualitative Research

  • ๐Ÿ“– Definition: Collecting, analyzing, and interpreting data by observing what people say and do.
  • ๐ŸŒŸ Focus: Understanding the "why" or the underlying reasons, emotions, and opinions.
  • ๐Ÿ” Example: Why do customers love the company’s sports shoes? Maybe it's the comfy cushioning or the sleek design?

๐Ÿ…ฑ๏ธ Quantitative Research

  • ๐Ÿ“– Definition: Looks at counts and measures of things. Numbers game!
  • ๐ŸŒŸ Focus: Getting measurable data and stats.
  • ๐Ÿ” Example: How many customers bought the company's sports shoes in May 2020? Maybe 10,000 pairs flew off the shelves!

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IB Resources
Unit 4 - Marketing - QB
Business Management SL
Business Management SL

Unit 4 - Marketing - QB

Qualitative Vs. Quantitative Research: Decode The Difference For Business Success

Word Count Emoji
600 words
Reading Time Emoji
3 mins read
Updated at Emoji
Last edited onย 5th Nov 2024

Table of content

Basics to know ๐ŸŽˆ

Bite - sized breakdown ๐Ÿ”

๐Ÿ…ฐ๏ธ Qualitative Research

  • ๐Ÿ“– Definition: Collecting, analyzing, and interpreting data by observing what people say and do.
  • ๐ŸŒŸ Focus: Understanding the "why" or the underlying reasons, emotions, and opinions.
  • ๐Ÿ” Example: Why do customers love the company’s sports shoes? Maybe it's the comfy cushioning or the sleek design?

๐Ÿ…ฑ๏ธ Quantitative Research

  • ๐Ÿ“– Definition: Looks at counts and measures of things. Numbers game!
  • ๐ŸŒŸ Focus: Getting measurable data and stats.
  • ๐Ÿ” Example: How many customers bought the company's sports shoes in May 2020? Maybe 10,000 pairs flew off the shelves!

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Business Management SL. Subscribe now and get closer to that 45 ๐ŸŒŸ