It's like the menu at your favorite restaurant! A list of all products or services a company offers.

Just like you'd decide which food items to keep on a menu, a business wants to decide which products to focus on and which to drop.

• Created by Boston Consulting Group (like the Beyoncé of consulting!)
• A growth–share matrix: think of it like a game board.
• Vertical axis: market growth rate (how hot or not the product is!)
• Horizontal axis: relative market share (how much of the market pie a product has taken!)

• Stars 🌟
  • High growth, high share.
  • Like a trending viral dance!
  • Needs cash to keep dancing on top, but brings in loads of money.
  • They might turn into cash cows when the music (growth) slows down.
• Cash Cows 🐄
  • Low growth, high share.
  • Imagine a classic song that everyone still loves.
  • Doesn’t need much promotion, but still rakes in the moolah! You can even sell it at a premium.
• Problem Children (or Question Marks) ❓
  • High growth, low share.
  • Newbie artists trying to make it big. Risky!
  • They need cash and a genius marketing plan. Some will rise to stardom; others might not make it.
• Dogs 🐶
  • Low growth, low share.
  • Old songs, forgotten by most.
  • They don't bring much money; might need to be replaced.