• A brand is like a special signature. It’s a mix of names, symbols, designs that sets a product apart from others.
• Think of it like this: Imagine two identical twins. Branding is the different outfits and hairstyles they wear to stand out!

Names you’ve probably heard: Nike (those trendy shoes!), Samsung (that phone in your pocket), Apple (those AirPods), Coca-Cola (refreshing!), Google (did you Google something today?), KFC (yum!).

• Brand Awareness 📢

  • What is it? It's when people know a brand exists.
  • Why it rocks? If more people know about a brand, they're more likely to buy it. Like how you’d instantly recognize “Coca-Cola” among a sea of soft drinks!
  • Superpower: A popular brand can dominate market share. Think of it like being the school’s most well-known student!

• Brand Development 🛠

  • What is it? Making a brand even cooler and more loved.
  • How to do it? Businesses might give away free samples (like Cadbury’s chocolates!) or advertise a lot.
  • Goal: Boost sales and popularity!

• Brand Loyalty ❤️

  • What is it? Customers keep coming back. They're committed, like fans to a favorite artist!
  • Why it’s gold? Loyal customers buy even if the price is high. They see value in the brand.
  • Cool term: Brand Ambassadors – they’re like the brand’s BFFs who can’t stop talking about how awesome it is. Samsung users who rave about their phones are examples!

• Brand Value 💰

  • What is it? It's like the brand's price tag in terms of its coolness, earnings, and market worth.
  • Why care? High brand value = more 💸. Like picking a pricier coffee from Starbucks because you trust and love the brand.
  • Remember: Brand values also showcase a brand's personality!