We live in a digital age where our attention is constantly divided among various tasks. Our devices enable us to do multiple things at once - checking emails, social media, websites, all while watching TV or listening to music. It's like trying to juggle a bunch of oranges, hoping none will fall. This phenomenon is referred to as digital multi-tasking.

🌍 Real-World Example: Just imagine you're studying for your history test, but your phone keeps buzzing with messages from your friends and notifications from your favorite game. You're basically split between two worlds - one where you're a diligent student and the other where you're a social butterfly or a gaming champion!

A study by Moreno et al. (2012) revealed that half the time students spent on the internet involved multi-tasking, with social networking being the primary distractor. This demonstrates how prevalent digital multi-tasking is in academic environments.

🌍 Real-World Example: You're researching for your biology assignment, but you also have Facebook or Instagram opened in another tab. One moment, you're deep into the secrets of human DNA, the next moment, you're giggling at a funny meme!

Rosen, Carrier, and Cheever (2013) found that students tend to lose focus quickly while studying, often being distracted by technology, stretching/walking, texting, and Facebook use. More interestingly, those who accessed Facebook during their study session had lower GPAs, suggesting a negative impact of digital multi-tasking on academic performance.

🌍 Real-World Example: Imagine trying to solve a complex math problem while texting your friend about the latest episode of a popular TV show. Chances are, you'll mess up either the calculation or the plot details, or even worse - both!