What is it? TPB is like a roadmap for understanding why people do or avoid certain things. It's like a detective's guide to solving the mystery of human decisions.
Who made it? Created by Ajzen in 1985, then applied to health by Conner and Sparks in 2005. Think of it as an old recipe that's been tweaked by different chefs over time.
Why isn't intention enough?
Intention vs. Action: Just because you intend to eat healthy doesn't mean you'll do it. Maybe the food is out of reach or costs a fortune. TPB looks into why intentions don't always become actions.
Real-World Example: You might want to start eating salads, but if the local store only sells junk food, it's like wanting to drive a sports car with no gas – not happening!
The three big factors in TPB
Attitude
How You Feel & Think: Your thoughts and emotions towards a behavior. Imagine considering skydiving – you're scared but excited about the thrill.
Example: If you believe exercising will make you feel good and help you avoid diseases, you'll probably do it, even if sweating in the gym sounds unappealing.
Norms
Injunctive Norms: What society approves or disapproves of. Think of them as the "Like" or "Dislike" buttons for life choices.
Descriptive Norms: It's about what others around you are doing. If everyone's eating healthy, you might join the club!
Example: Being in a health-conscious community is like having cheerleaders to encourage healthy eating and exercise.
Perceived Behavioural Control (Similar to Self-Efficacy)
Perceived Control: Believing you have the power to make a change.
Perceived Confidence: Avoiding what you expect to fail at.
Example: If you're working three jobs, getting to the gym might feel like climbing Everest. That feeling can keep you from even trying.
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What is it? TPB is like a roadmap for understanding why people do or avoid certain things. It's like a detective's guide to solving the mystery of human decisions.
Who made it? Created by Ajzen in 1985, then applied to health by Conner and Sparks in 2005. Think of it as an old recipe that's been tweaked by different chefs over time.
Why isn't intention enough?
Intention vs. Action: Just because you intend to eat healthy doesn't mean you'll do it. Maybe the food is out of reach or costs a fortune. TPB looks into why intentions don't always become actions.
Real-World Example: You might want to start eating salads, but if the local store only sells junk food, it's like wanting to drive a sports car with no gas – not happening!
The three big factors in TPB
Attitude
How You Feel & Think: Your thoughts and emotions towards a behavior. Imagine considering skydiving – you're scared but excited about the thrill.
Example: If you believe exercising will make you feel good and help you avoid diseases, you'll probably do it, even if sweating in the gym sounds unappealing.
Norms
Injunctive Norms: What society approves or disapproves of. Think of them as the "Like" or "Dislike" buttons for life choices.
Descriptive Norms: It's about what others around you are doing. If everyone's eating healthy, you might join the club!
Example: Being in a health-conscious community is like having cheerleaders to encourage healthy eating and exercise.
Perceived Behavioural Control (Similar to Self-Efficacy)
Perceived Control: Believing you have the power to make a change.
Perceived Confidence: Avoiding what you expect to fail at.
Example: If you're working three jobs, getting to the gym might feel like climbing Everest. That feeling can keep you from even trying.
Unlock the Full Content!
Dive deeper and gain exclusive access to premium files of Psychology SL. Subscribe now and get closer to that 45 🌟