Main components of HBM ๐งฉ
- Perceived Threat (How Scared Am I?)
- Susceptibility: How likely is it that I'll get sick? Like, what are my odds of catching a cold if I sing in the rain?
- Severity: If I do catch it, how bad will it be? Will I have a sniffle or a full-blown flu attack?
- Real-World Example: Think of Chickenpox. If you believe it's super easy to catch and would make you itch like crazy, you might avoid your cousin who has it.
- Effectiveness of Health Action (Is It Worth Doing?)
- Benefits: What's good about taking action? If I eat healthy, will I turn into Superman?
- Barriers: What's stopping me? If broccoli tasted like candy, I'd eat it!
- Real-World Example: If you see huge benefits in brushing your teeth and few barriers (come on, minty freshness!), you're likely to brush every day.
- Cues to Action (What Makes Me Act?)
- Internal or external triggers. Like when your tummy rumbles (internal), or a cool ad about a healthy energy drink (external).
- Health Motivation (How Much Do I Care?)
- Some people are health nuts, while others are "meh" about it. This part talks about how much you care about staying healthy.