Psychology SL
Psychology SL
9
Chapters
238
Notes
Unit 1 - Research Methodology
Unit 1 - Research Methodology
Unit 2 - Biological Approach To Behaviour
Unit 2 - Biological Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 3 - Cognitive Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 4 - Sociocultural Approach To Behaviour
Unit 6 - Health psychology
Unit 6 - Health psychology
Unit 7 - Pyschology Of Human Relationships
Unit 7 - Pyschology Of Human Relationships
Unit 8 - Developmental psychology
Unit 8 - Developmental psychology
Unit 9 - Internal Assessment
Unit 9 - Internal Assessment
Unit 10 - The IB Curriculum - A Conceptual Model
Unit 10 - The IB Curriculum - A Conceptual Model
IB Resources
Unit 7 - Pyschology Of Human Relationships
Psychology SL
Psychology SL

Unit 7 - Pyschology Of Human Relationships

Cognitive Determinants of Attraction Theories & Research

Word Count Emoji
652 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 16th Oct 2024

Table of content

Hello, Psych-Whiz! Let's dive into the fascinating world of cognitive determinants of attraction. Grab your favorite snack and let's get started!

Reciprocity - the i scratch your back, you scratch mine principle

This theory is like trading Pokémon cards: we appreciate those who appreciate us. It's tied to our self-esteem and self-image. When people like us, it's as if they're giving a thumbs-up to our choices, and it feels awesome!

 

Real-life example: Imagine you baked a batch of cookies, and your best friend loved them! This would make you feel appreciated and valued, and likely make you like your friend even more!

 

What does research say? Well, studies show that if we feel welcomed and accepted by a group, we're more attracted to that group. If not, we're less likely to be interested. In fact, this effect is even stronger among people with low self-esteem (Dittes, 1959).

 

So, the more we like each other, the more it fuels the spiral of attraction - like an infinite loop of likeability! (Kenny and La Voie, 1982).

Familiarit -y the i've seen you before, so i like you more rule

This principle is like re-watching your favorite Netflix series: the more we see something or someone, the more we like it. This is known as the mere-exposure effect (Zajonc and Mcguire, 1968).

 

Real-life example: Ever notice how a song you initially didn't like starts growing on you after repeated plays on the radio? That's the familiarity principle at work!

 

This principle doesn't just apply to friends, it's a big deal in advertising and politics too. A study showed that people exposed to beer ads online were more likely to choose a bar gift card over a coffee shop one (Alhabash et al, 2016).

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IB Resources
Unit 7 - Pyschology Of Human Relationships
Psychology SL
Psychology SL

Unit 7 - Pyschology Of Human Relationships

Cognitive Determinants of Attraction Theories & Research

Word Count Emoji
652 words
Reading Time Emoji
4 mins read
Updated at Emoji
Last edited on 16th Oct 2024

Table of content

Hello, Psych-Whiz! Let's dive into the fascinating world of cognitive determinants of attraction. Grab your favorite snack and let's get started!

Reciprocity - the i scratch your back, you scratch mine principle

This theory is like trading Pokémon cards: we appreciate those who appreciate us. It's tied to our self-esteem and self-image. When people like us, it's as if they're giving a thumbs-up to our choices, and it feels awesome!

 

Real-life example: Imagine you baked a batch of cookies, and your best friend loved them! This would make you feel appreciated and valued, and likely make you like your friend even more!

 

What does research say? Well, studies show that if we feel welcomed and accepted by a group, we're more attracted to that group. If not, we're less likely to be interested. In fact, this effect is even stronger among people with low self-esteem (Dittes, 1959).

 

So, the more we like each other, the more it fuels the spiral of attraction - like an infinite loop of likeability! (Kenny and La Voie, 1982).

Familiarit -y the i've seen you before, so i like you more rule

This principle is like re-watching your favorite Netflix series: the more we see something or someone, the more we like it. This is known as the mere-exposure effect (Zajonc and Mcguire, 1968).

 

Real-life example: Ever notice how a song you initially didn't like starts growing on you after repeated plays on the radio? That's the familiarity principle at work!

 

This principle doesn't just apply to friends, it's a big deal in advertising and politics too. A study showed that people exposed to beer ads online were more likely to choose a bar gift card over a coffee shop one (Alhabash et al, 2016).

Unlock the Full Content! File Is Locked Emoji

Dive deeper and gain exclusive access to premium files of Psychology SL. Subscribe now and get closer to that 45 🌟