Let's imagine you're a detective. Yes, Sherlock Holmes style, your task is to watch, understand, and solve the mystery. Now, in the field of psychology, we do something quite similar, especially when it comes to observational research. We take our magnifying glass, hide behind our (figurative) curtains, and observe people's behavior in a natural setting.

Interaction focus: Observational research allows us to see how people interact and interpret each other's behavior in real-world settings. It's like catching a live action scene at a coffee shop - how the barista interacts with customers or how friends engage with each other over their favourite lattes.

Essential for some types of knowledge: Some research topics can't be tackled without observations. For instance, studying your classmates' behavior during a fire drill can't effectively be done through interviews. Imagine being Sherlock, not everything can be deduced from conversations, sometimes you need to see it happen.

Immersive Experience: Observational research offers a chance to dive deep into the studied phenomenon, almost like you're living the event. It's experiential and allows you to generate data first-hand.